The explanation is given Napoleon Hillwho is considered the most renowned self-help and self-improvement author in the world, in his book Think and get rich, particularly in Chapter 11, in the section entitled “Stores of Personal Magnetism”. For context, he begins by talking about a so-called professor who has trained and guided the efforts of more than 30,000 salespeople and who made the startling discovery that the most effective salespeople are “those with a heightened sexual nature. The explanation lies in the fact that the personality factor known as “personal magnetism” is neither more nor less than sexual energy. People with a high sexual nature always have a large reserve of magnetism.”

The author does not discuss whether this energy is intrinsic, but he does say that this life force can be cultivated and used to great advantage in relationships between people and how this energy can be communicated. Here are the guidelines:

1.- The handshake: It is the first transmission we make of this magnetism or its absence. It doesn’t say how it should be, but we firmly and emphatically assume it.

2.- The tone of voice: “Magnetism or sexual energy is the factor that can color the voice or make it musical and charming.” What doesn’t stop there are distinctions, so we can’t say whether in terms of sale the tenor or a baritone is more interested.

3.- Posture and posture of the body: The author says that “People with a high sexual nature move with energy, grace and ease.”

4th-thought vibrations: This seems a little more abstract, as he explains it as these people’s trait of “mixing the emotion of sex with their thoughts, or they may do so at will, and in this way they influence those around them”.

5.-Ornaments of the body: They tend to be very cautious when it comes to their physical appearance. “They tend to choose clothes in a style that suits their personality, shape, complexion, etc.”

These are the variables that the sales manager should consider when hiring his staff. “People who lack sexual energy will never be delighted, nor will they generate enthusiasm, and this is one of the most important requirements of any salesperson, no matter what they are selling.”

how to get it

Obviously, Napoleon Hill does not encourage going to the “alpha male” sellers for life. It’s about transforming the emotion of sex to achieve a certain state of mind. “Transmuting is, in simple terms, the conversion or transference of one element or form of energy into another,” he explains. He later explains how it’s done: “The transmutation of sex means changing the mind from thoughts of physical expression to thoughts of a different nature.” That is, preserving the attributes of that motivating force that is sex and redirecting it to other lines, exit routes, or goals unrelated to physical contact. “The salesman who knows how to take his mind off the subject of sex and focus on the sales effort with the same enthusiasm and determination with which he would apply it to his original purpose has acquired the art of sex reassignment, if he knows it or not . unless”.

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