It is much easier for a manager to run a company where the teams work together rather than separately. This applies in particular to the sectors of Marketing and SalesDepartments that should be linked, although in practice this is not always the case.
Make these teams work together is essential for them success of business. Here we present the reasons.
Smarketing, the union of marketing and sales
That market -Concept related to English words you go out (sales) and marketing (Marketing)- defined joint action these two sectors. “People in these groups often have misconceptions about each other,” says Douglas Burdett, owner of marketing agency Artillery.
Burdett claims so sales thinks that marketers are less relevant service planners, while marketers see salespeople as lazy and incompetent.
The figures prove that the integration of marketing and sales is a profitable decision for the company. According to a study by Aberdeen Groupreach the companies that have joined both sectors Increase your income by up to 20%.
4 tips to unite marketing and sales
Don’t form teams
Dividing sectors into teams could create unnecessary and counterproductive competition. Avoid treating these departments as separate teams. The competitive connotation might give the impression that one of the groups needs to show that it is better than the other. It deals with the integration of both sectors such as the formation of a great team.
Share the results
It’s basic motivate to the shareholders. One way to do this is with shared results. When your marketing and sales reps realize that collective action drives up positive rates, they will tend to do an even better job.
As we have seen, there is a certain distance between the teams in both sectors. This distance creates resistance when they must act together. Sometimes it’s the managers themselves who contribute to this stereotypical image, treating marketing as the creative part and sales as the operational part. make an effort Eliminate these wrong views.
Define common goals
This is essential for teams to work together appropriately have common goals. The managers have to structure the actions, but the practice has to be shared by the two sectors. For this you need a cultural adaptation of the organization, which will facilitate the transition.
Remember that the concept of intelligent marketing sees a collective work and this practice is very different from theory. It is not enough that employees are physically in the same place: they must act together.