You want to start a company in 2015 and don’t know exactly where to go business opportunities? It’s worth analyzing the consulting firm’s study “10 Latino Trends 2015”. trend monitoring.
The publication analyzed tendencies for this year from companies from the continent. Meet three of them.
3 business trends for 2015
In 2015, the trend is for brands not to ignore that Social problems the region in which they operate. Consumers are increasingly looking to companies that encourage dialogue and understand their reality.
The Argentine radio station LT8 launched the “Let’s listen” campaign in May last year, with the concept of tolerance and understanding between public figures of Argentina: from politicians to the Pope. Four months later, the National Association of Colombian Entrepreneurs (ANDI) launched the “Soy Capaz” campaign, which included 120 companies including Coca Cola and McDonald’s, to unite the country with messages of peace.
The tendency to take to the streets is increasing in South and Central America. One of starting points Part of this reality was the 2013 protests in Brazil, which mobilized hundreds of thousands of people.
Throughout Brazil, the concept of “food truck” spread successfully. It is also becoming more and more trendy in neighboring countries, especially at festivals, parties and trade fairs.
According to the Inter-American Development Bank in a to learn As announced in March 2014, residents of São Paulo, Mexico City, Buenos Aires, Bogotá and Lima face daily traffic jams of 1h28.
With this time taken up by the transit, companies, startups and brands looking for ways to improve, speed up or ease this journey win. For this reason, the applications that call taxis, inform intermediate journeys and the timetables public transport they get stronger.
And with it the brands and companies that aim to improve this image. For example, Boxeway is an Argentine company that has introduced click & collect cabinets to Latin America. Through this system, the consumers buy Products online and collect them from cabinets installed in railway terminals or gas stations. Bills are paid by retail brands that notify customers via SMS or email when products arrive.
Business ideas for 2015
Another idea for those who want to do something this year is to adopt some ideas from the Brazilian support service for micro and small businesses, Sebrae, which aims to do this business on the rise for 2015.
Among the companies that stand out this year are the things to do related to the preparation and consumption of food, beauty services and repair services in various sectors, from computer equipment to vehicles.
To arrive at these results, Sebrae identified the segments with higher potential Expansion in recent years and those that tend to benefit most from societal trends. In addition, these are sectors that experienced stimulated consumption during the strongest period of economic growth. Finally, typical small business activities that are independent of the economic situation also appear on the list:
- Preparation and marketing of food for personal use
- Construction, electrical, plumbing, hydraulic and gas installations
- Manufacture and sale of clothing
- Hairdressing, beauty and cosmetics activities, trade in cosmetics
- fashion accessories
- Repair of motor vehicles and motorcycles
- Repair of computers and IT equipment
- Repair and refilling of cartridges for computer equipment
The investor must be aware of the risks
Although it is true that some things to do more promising than others, this does not mean that any business in this field is synonymous with success and that entrepreneurship does not involve risk: “Every business opening involves risk. It is important that these risks are calculated and that the contractor takes the necessary measures to minimize them,” explains National Sebrae Technical Director Helisa Menezes.
Because, according to Menezes, it’s not just about investing in the activities with the best prospects there are chances Success for many other ventures. The most important thing is the right preparation for entering the business world. Before starting a business, the entrepreneur needs to be trained.