SEAT and ELISAVA have announced the five finalist projects of the competition SEAT car sharing 2025. The aim of the competition is to develop projects that offer mobility and design solutions that could be part of the carsharing services of the future.

For this purpose, the SEAT design department could count on the close collaboration of different specialists and areas of the company – such as the Business Model, Car Sharing and Innovation departments – led by Andreu Solà Gomfaus (User Experience & New Mobility ) Share yours expertise about master class and accompanying ELISAVA students during the nine months of work.

The competition was developed around three main pillars. First, the creation of a business model based on the carpool for the SEAT Mii model. Second, the definition of user experience (UX) in the car from the beginning to the end of the service. Finally, the reinterpretation of the brand values ​​through the use of new languages ​​that express the sensations of the interiors of a SEAT vehicle.

“This year we had very strong projects that were very well developed by ELISAVA students. SEAT is very proud to support and nurture the immense young talent in Barcelona’s academic environment,” he explained. Alejandro Mesonero-Romanos, Design Director at SEAT. “It is important for SEAT to attract and nurture talent and bring an innovative approach to the shared car concept designed by and for young people,” he added. James roomHead of interior design at SEAT.

“For ELISAVA design and engineering students, the collaboration is a unique opportunity to work in a real environment. For nine months, they analyzed, developed and tested their projects to offer these innovative car-sharing offers,” they emphasized. Anna Maria del Corralresponsible for the ELISAVA project and Albert Fuster, scientific director of ELISAVA.

Main prize: Work & Relax

Marina Fuentes, Lucas García and Mario Sabaté are the three students who created the Work & Relax project, winners of the prize for the best overall project of the competition. The team suggested a service from carpool designed to make the most of commuting time, allowing users to commute and relax.

FAMIiLY, best UX project

It is a furnishing proposal aimed at families who need new forms of mobility in their daily lives. Under the slogan “Trust in Mii”, the project wants users who are parents to be able to share routes to strengthen the sense of community, trust and safety in the Barcelona of the future. The authors of the initiative are: Margarita Torrens, Carolina Vilchez and Laia Yu.

Mii Free Set, Best Innovation Project

Maria Rey, Xavi Maixenchs and Olga Sanchís proposed a car sharing vehicle designed for all those young people who are starting to earn their first income and want to make the most of the weekend to fully enjoy their free time. The initiative allows the owner to get the most out of their car by offering it to other users. The car has a very versatile interior design thanks to a dynamic interface that works through artificial intelligence and integrates artifacts such as rubber pistons – to retain luggage -, folding seats or a screen.