. In addition to what you can read in this article, you will find other ideas here Y here.
21.- Security Audits
“Specialties like machine learning, cybersecurity and blockchain are the areas where I see the greatest potential. Even in training in these three. But in terms of the development of these professions as a freelancer here in Spain it is not very common. A little more in data science and machine learning projects for trust reasons, but little in cybersecurity. They work with more or less sensitive projects and companies do not trust professionals outside their company. Cybersecurity audits, yes, which are more specific tasks and can be done from home. It’s a specialty that lends itself more to that. But others, not so much. You have to work as a team, you have to be in the company to work with them, etc. There’s a bit of a culture missing and another that there are some jobs that are more suited to working that way than others,” he says. Oscar Delgado, Academic Director of Immune. And he adds: “The good thing about cybersecurity audits is that a person’s name carries a lot of weight. It is not necessary to have a big company behind you. The market moves a lot because of the trust of the professionals and the prestige they have. It’s people who compete with Telefónica for projects, show up and win. I’ve seen that recently and it’s unthinkable in other areas.”
22.- Tech Profile Marketplaces
Given the lack of technology professionals, marketplaces need to be developed by experts in specific fields: data science, big data, blockchain…
“In fact, they are created. In the case of blockchain, I even see the need to specialize in narrower industries: blockchain for logistics, blockchain for law, etc.,” comments Óscar Delgado.
23.- Full Stack Developer
It is the professional who is responsible for “arranging the technological architecture of a company. Businesses need many platforms for different things. A CRM to store customer information, email platforms, advertising platforms, platforms to unify purchases in the physical stores we have and in our e-commerce stores or in the spaces we open on Amazon… All of these technologies, all of these touchpoints, which often refer to consumer touchpoints, cannot function independently but must be unified in some way. This is the full stack. Understand your entire technological model holistically,” he explains Nacho by PinedoFounder of ISDI.
24.- Environmental advice
With increasing environmental awareness, there are opportunities for professionals and SMEs who can help other companies achieve their environmental goals. Consultants like Sostinendo, specialized in circular economy and climate change. And content companies that report on issues like “climate change, poverty, inequality, decent work… from a broader perspective than usual and also publish the good news so the example spreads. I think we have to break with the cliché that we are taught “good news instead of news” at university, because topics related to social responsibility, sustainability and the 2030 Agenda are increasingly of interest to citizens, not just the negative ones, but also the positive”, comment Mark Gonzalez, President of the Corresponsables. And he adds: “There are more and more opportunities in relation to social responsibility, sustainability and the 2030 Agenda. And within these issues, the environment and climate change are undoubtedly the ones that interest everyone the most. private and non-profit, but also citizens who are increasingly aware that we all have to take responsibility together and contribute our grain of sand to improve this complex world in which we live. We are spreading more and more initiatives from startups or ventures that go in this direction.”
25.- Virtual Assistant
“Virtual assistance is one of the oldest digital professions. It was born in the United States in the 90’s with the first people starting to outsource their work within large corporations. They are secretaries, administrative staff, deputy directors, etc. who take their work home with them. That’s where the basics of this profession begin, and with digital business and advances in technology, marketing, and others, the profession has evolved a lot. The most well-known administrative tasks of the secretariat still account for a quarter to a fifth of the tasks of virtual assistants today. We touch all areas of a digital business. From marketing questions and thus support to all technical tasks of a launch related to e-mail marketing, with customer contact via funnels and sales funnels. We specialize in the complete implementation of work in the areas of marketing and sales. We also offer support on social networks. The community manager develops the strategy and the virtual assistant implements it. And then we also touch on design and creativity issues. We edit video, audio, images and we’re pretty good at this part. These would be the three areas to which we devote our work. Plus the basics, which is administration, accounting and all that,” he explains. Esther mayorVirtual Assistance Institute.
26.- Online Financial Advisor
Traditional services such as helping companies and the self-employed to fulfill their tax and accounting obligations, but the arrival of technologies such as Finutive, which reinvents this work with the development of a financial platform and access to personalized experts. “There are many possibilities because the market is very large. Last year alone, sales in Spain were 11,000 million. It’s an interesting market, but it’s changing the way people work and the methods they use. There’s more competition. It used to be very easy to offer your services as a professional and to be a professional who sells these services yourself to other small businesses and makes a living from it, but new technologies have changed the market, everything is going digital, economies of scale are emerging and you have to deal with measure the big one. In this context, we have seen that processes must be made more efficient and economies of scale must be created with technology. Technology for our own services and to offer it to other financial advisors who want to do it themselves,” he explains. Gonzalo Fernandez, co-founder and CEO of Finutive. And he adds: “Technology is key to compete in this market because it helps to offer added value, tools to manage finances on a day-to-day basis, but there always has to be a person behind it, a personal advisor who is present . Technology helps automate the most repetitive processes so the price and relationship are efficient, but at the same time there needs to be a person behind it who gives you the value and security you need. And in that sense we have two lines of business, our own advice digitized through our platform and we offer this platform to other advisors so that they can offer this service in the same way as we do.”
“We’re not just putting digitization into the consultant’s tasks, back office, a bit where the technologies were before, but they are more focused on the communication between the consultant-customer tools and the end customer, such as billing questions, reading tickets, reading out banks , so that the consultant’s tasks are more efficient in collecting and processing data so that he can offer it more cheaply, but at the same time a set of data that allows the consultant to offer more value to the end customer and which the end customer perceives more value .
Aside from being happy with the support issue, adding more services that also allow us to see new opportunities to charge more and end up having a better micro-economy for each of the customers, that is, greater value per customer because we can sell you more services that interest you. There are legal issues here, subsidy issues that can be applied to hiring, entrepreneurship, investments…many things like this that have made the model useful because it can compete on price with other companies that already existed at the level of Trend, as you said yourself, it’s a sector that’s been around for life and where people are happy and because we have more bills for each end customer, we can compete better”.
“The opportunities are in using technology and specializing heavily in some of the industries where you can help to really differentiate yourself, because if you end up not doing the same thing as others but for less, that is, less competitive. Specialize in industries. For example, the specialization in obtaining financing for SMEs. Being in very specific sectors of value-added services for end customers, because if you ultimately want to do a bit of everything, like tax consultants used to do in medium-sized companies, I collect your invoices, I put them in the program and I present it, because these are services with little added value, and what is more, you cannot add value in such a competitive landscape as the current one. It will be much more complicated for a small consultant than for a large company,” says Gonzalo Fernández.