in the diwap agency, the agency of SEO positioning in Seville a notice, are aware that controlling a website’s SEO 100% is no easy feat: if H1 over there, titles and meta descriptions over there… However, if one thing sets them apart, it’s their taste for well-done ones Things . That’s why they’ve provided us with the SEO checklist below, so if you, like them, want your business to be “the crème de la crème” of your industry, don’t go crazy optimizing your page for search engines.
Let’s start from the beginning…
- Implement your Google Analytics code in the your website.
- Set up the Google Search Console.
- Add your preferred domain in Google Search Console.
- Specify the geographic targeting of your website.
- Adapt your website to mobile devices, preferably responsive.
- Upload your URL sitemap correctly.
- Upload your image sitemap correctly.
- Upload your robots.txt file successfully.
- Do not block Google bot access in your robots.txt file
- Make sure that on important pages no -Tags are present.
- Make sure your website doesn’t have any fatal 404 errors.
- Check that the canonical tag points to the correct page.
- Make sure there are no 302 redirects where 301 should be.
- Make sure your website doesn’t contain duplicate content. If so, implement either tag
or redirect this page with a 301 redirect.
- If your company’s website is a multi-page online store or is (has) a blog, add the tags
- If your site is in multiple languages, implement the tag
to avoid duplicate content issues.
- Check if your website’s URLs are static.
- Make sure your website doesn’t have a URL longer than 100 characters.
- Make sure that no URL on your website has more than three levels.
- Make sure the www version of your website correctly redirects to the non-www version (or vice versa).
- Check that your site’s URLs have hyphens instead of underscores to separate the words that make them up.
- Make sure the different versions of your website are divided into subfolders instead of subdomains.
- Check that your website’s URLs are meaningful and summarize the content of your pages.
- If your website contains URLs with parameters, ignore them via Google Search Console to avoid duplicate content.
- Make sure each page on your site responds to a different search intent.
- Place the main keyword of the page in:
- the URL
- the title
- The meta description
- the h1
- And throughout the text.
- Enter a unique title for each page.
- Write a meaningful title that relates to the content of the page and is no more than 70 characters long.
- Create a unique meta description for each page on your website.
- Write a meta description related to the content of the page, no more than 156 characters.
- Create unique and original content of at least 300 words that is easy to read (no grammar or spelling mistakes).
- Use heading tags (h1, h2…) on all pages of your website.
- Include at least one internal link to every page on your site to avoid orphaned URLs.
- Create a useful 404 page that improves user experience.
- Optimize that
-Attribute of images.
- Include internal navigation links or breadcrumbs on your website’s pages.
- Do not include text in the form of images so that search engines can read it.
If your company’s website is a blog, it must be registered in:
On the other hand, if your company website is an e-commerce with a physical store, the website must be registered in the previous social networks and additionally in:
- Google My Business
- Yellow Pages
*Important: Use the same NAP (name, address and phone) that you used in your Google My Business file on all websites where you register your business.
And so far, this SEO checklist that will help you not only get a handle on your company’s website, but also make search engines fall in love so they give you a privileged position.