Email is perhaps the only tool that hasn’t evolved since we knew the internet, and it’s the one we use every day. It is estimated that an internet user spends an average of three to four hours in front of the post office at work, a time that “could be reduced by 20% with efficient management”. Inaki Arrola CEO of in a workshop offered at the Madrid campus to optimize the organization and functionality of Gmail.

It’s not that the post is the best channel to do business with. Arrola himself recommends postponing it before a coffee or a phone call, but it’s necessary to socialize and keep those that interest us. In the case of Gmail, it can also become an invaluable aid in organizing tasks. “Email management is critical for all departments in a company,” says Arrola, “and you have to work hard to educate yourself about how email is used in order not to make a lot of unnecessary noise.”

These are some of the Gmail extensions that could make our job easier and are used by the most experienced in this field.

mail track

Mailtrack is an email tracking system that lets you know who opens your emails. It not only signals you the double check like in WhatsApp in different tones, but also allows you to program it to send a notification at the same time that the recipient is reading it. Some will find it invasive, but it can be very useful in commercial operations, making the jump from email to phone contact instantly and at the right time.


Google calendar

It is the Google-developed agenda or electronic calendar that can be synchronized with Gmail contacts. Invite and share the contacts you care about at your events. will now be added sunrise, the first great calendar app for Android. Sunrise is a free calendar for Google Calendar, Exchange and iCloud that can connect to your favorite applications including Facebook and other social networks. Sunrise also includes Meet, the quickest way to set up an individual meeting. Meet is a keyboard that allows you, without leaving the application you’re in, to select unassigned moments that you have in your calendar and send them to anyone with a simple link. Sunrise automatically syncs with your phone, tablet and computer so you can access your calendar from anywhere.


It’s a tool that allows you to schedule emails to be sent on the day and time that suits you. With this plugin it is also possible to set reminders automatically so that old conversations reappear when needed. In this sense, we can refer to Iñaki Arrola’s recommendation to “keep all the contacts that you generate compulsively because you don’t know when you will need them again”.

Google Drive

It is a cloud storage service for all the multimedia content that you create and share with other users. “You have to write email and know that a lot of people can read it,” is another piece of advice from Arrola. Google Drive for Work is the specific tool they recommend for businesses.

lane breakers

Another plugin, initially free, that Gmail has just released to ensure the confidentiality and security of communications and avoid being tracked by spies interested in our information. The service allows you to eliminate malicious codes and transfer these possible usurpers of information to a specific folder that we can consult with the certainty that not a single piece of our data has been leaked.

And more

Create labels, filters, search criteria to organize messages according to the categories you choose, find out the unknown email of someone linked to LinkedIn are other features that can be very useful since, like Arrola says, “It’s not just a matter of saving time for other things, but of managing tasks more effectively and prioritizing what’s important and not forgetting key issues.”

And so it is confirmed Sean Fair in his day-to-day practice at his startup, noting: “Gmail is an already globalized platform and creating an account not only gives you an email service, but in addition to an integrated service, it also gives you access to a calendar, a cloud Storage service Chat in Gmail. Without a doubt, it is the best choice compared to other services like Outlook.”
In any case, examining and digging up Gmail’s own settings and using Google Chrome as a browser will be of great help in learning.

In case you were not able to attend Iñaki Arrola’s workshop, we leave you a link that he himself posted on his blog

company management