We have to say “thank you” to our customers for preferring us, but do you know how to keep making profits after subscription expires?
By creating a page that says “thank you” you can measure the number of requests, offer promotional content and improve your web positioning.
How does the content marketing process work?
Remember our article about landing page? Then it’s time to subscribe to our blog to stay up to date with the best posts.
In order to generate conversion, meaning converting our strategies into sales, we need to get the target user to enter our website. With a call for attention or call to action, we manage to arouse the curiosity of potential customers. Once inside, we delight viewers with our catalog of products and services. And finally, at the time of engagement, we managed to make it from potential to customer.
However, when it comes to making the best use of resources, one purchase is not enough. Maintaining the hook in the client is a lot easier than you think. The thank you pages allow you to continue the user experience by prolonging your visit to our website.
What is a “Thank you” page?
The thank you pages or “thank you” pages are the deal done after the user has entered their details to subscribe to our page. Its function is to confirm the successful completion of the procedure, but then what?
Some have chosen to encourage subscription promotions through exclusive gifts such as tutorials or e-books. However, support material is not always available, but how can we use our “Thank you” page even if we don’t have any material to offer after purchase?
A well-structured “thank you” page can entice the user to read on, promote our products or services, and improve our blogs’ positioning through blacklinks. Just change your “Thank you” page from “Goodbye” to “Let’s keep the party going”.
Interesting article: What are black links?
If you’re still not convinced, confirm the benefits that adding a “thank you” page to your website can give you.
Benefits of a thank you page
- confirm requests.
- offer content.
- Increases navigation time.
- Delays the user’s departure.
- Improve search engine positioning.
3 tools to improve our “Thank you” page
1) Search button
Certainly there are many other contents that can be offered to the user, invite him to continue his research by providing a search button. In this way, the user knows that the operation is not yet complete and he can continue to inquire about a topic that interests him.
2) Related Content
Our curiosity keeps us thirsty to seek and learn more. In general, however, we have no idea where to start. Creating a list of suggested content according to the user’s previous searches not only keeps their interest in our website. It also shows that “you know what you’re looking for” and creates empathy in the user.
Likewise, you can present a small introduction to other content available on your website that you want to promote. So give the user a chance to educate themselves about that content before deciding to dismiss it or continue reading.
3) Promote, offer and offer
Our “Thank you” page is a way of showing how grateful we are to the user for sharing their personal information. That’s why it’s the perfect time to offer an exclusive discount for customers – to show them how profitable the decision to subscribe was.
Likewise, you can indicate the cross-selling strategy and offer complementary products to your purchase or your search; promote other available services and even invite them to follow you on social networks.
[Tweet “Cerrar el trato no es el fin de un negocio, aprende cómo enganchar a los usuarios”]
The intention of optimizing your “thank you” page is to get more profit besides getting information from the user. Depending on your content marketing strategy, you can optimize your “thank you” page to achieve your goal. Don’t miss every opportunity you have to captivate users.