I decided to ride Todoparaelcole.com after seeing, as a mother, the costs involved and the gap that this type of independent company has in the market monopolized by the schools themselves, supermarkets and some specialty shops,” recalls Marta Fernández Vigil, who launched the website in March 2009 came to life with an investment of 150,000 euros.

“In more mature markets such as the Anglo-Saxon area, the trend is towards buying this type of product exclusively online, because parents (due to work) have less and less time and because the economic crisis favors the sale of cheaper products through the network “. With around 700 references, she expects around 100,000 euros.

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