Track Emails in Mailchimp How to?

Let’s draw a scenario: you have an online business. You already have your social networks, blog and website. Your product or service is still improving and you might have a customer or two, but you don’t know how to get your users to register or visit your content. It’s possible that you’re not giving your email campaigns the importance they deserve. Get to know the Mailchimp tool and start tracking emails so everyone gets a mail letter from your business with a mailman chimp.

Mailchimp Features for Tracking Emails

Email tracking options, stats, tips, and humor make Mailchimp stand out as one of the best email marketing tools out there.

It’s free and very friendly

One of Mailchimp’s characteristics is the humor they used in their store to appeal to their customers. The chimpanzee will ask you to give a “high five” when you complete a mailing, walk you through the follow-up email phase, and tell you “we’re not as boring as we thought we were” when someone signs up for your newsletter. A tone that the user feels very comfortable with.

As if that wasn’t enough, its free version (Entrepreneur) has very good features. You can use it to send up to 12,000 emails in a month and a total of 2,000 subscriptions per month. Very interesting to start with! Do not you think?

Pretty complete features

It really covers almost everything you need in your email marketing process. For example, you can:

Create recipient lists (manually or via CRV).
Have multiple accounts at the same time.
Segment your recipient lists to optimize and personalize your emails.
Design email templates or use the default templates.
Organize your campaigns by tags.
Run A/B tests to find out which email is most effective.
Create registration forms.
Create a registration form on Facebook.

It satisfactorily complies with anti-spam laws.
It offers an automatic subscription system that you can integrate with your blog, website and social networks.
It offers the possibility of email tracking to keep an eye on your campaign data.
It tells you when is the best time to send email.
It gives you tips to improve your email marketing strategy.
It has a panel of your stats so you can measure all the numbers of your emails.
It is constantly updated with new features.
Can you integrate with Hootsuite.
The design adapts perfectly to any screen on the market.
It is available in mobile versions for Android and iOS.
has more than 10 mobile apps (e.g. SMS campaigns or discount coupon scanner) and can be integrated with various services such as Shopify.
It is save.

It has more complex features in its paid versions (“Growing Business” and “Bulk Delivery”). For example, you can send personalized welcome and promotional messages to your subscribers.

Some of the most accurate stats you can get with email monitoring include: knowing when the message was classified as spam, the open rate, whether they click on the links in the email, etc. Everyone’s dream marketer!

Disadvantages of Mailchimp

There are very few, but one of them is that it’s only in English. So practice.

In the free option, you cannot automate replies to your emails. However, I think practicing your email marketing strategy is a good option to start with.

[Tweet ““El emprendedor busca el cambio, responde a él y lo utiliza como oportunidad” – P. Drucker”]

Tools to start my email marketing strategy today

If your blog is hosted on WordPress, you can use the official plugin and if you use Gmail for example, you can use the app MailTrack.io to know when your emails are read and how often.