Would you like to formulate the vision for a dental clinic?
You are in the right place.
In this article, you will learn 3 ways that will help you easily establish your dental clinic’s vision when you start your business or improve it during its development.
So, make sure you get the most out of the content we prepare while keeping your business in mind:
- 3 ways to create the vision for a dental clinic.
- Apply the BHAG for a dreamy vision.
- SMART method for a specific vision.
- EOS model in the business vision.
Now let’s get started without wasting any more time.
3 ways to create the vision for a dental clinic
Through these 3 ways, which you will see below, you can define a vision that reflects where you want to be as a company in the short, medium and long term.
Therefore, I will disclose the following:
- As the first point for a dreamy vision, use the BHAG:
- Hairy: hairy (in English “hairy” means “that is noted”);
- Goal: to have a goal or goal.
- Second, it applies the SMART method to formulate an excellent vision in a dental clinic.
- This method takes into account that your vision should be:
- Accessible (Aaccessible).
- relevant / challenging (RElevator).
- This method takes into account that your vision should be:
Together, they usually form basic requirements for intelligently structuring the goals you want to achieve.
- And finally, the EOS (Entrepreneurial Operating System) model, which will allow you to structure the goals you set in your dental clinic and improve the vision of your company.
Next, I will present the case of a service company specialized in offering everything related to oral health, I am talking about the Dental Clinic El Diamante.
Here you can observe the application of these 3 possibilities.
Of course I want you to know this company.
It is a fact that this is a company that offers an oral health service for the whole family.
Who want to solve their dental eventualities at a certain point in time.
Wait… there’s more information.
Apply the BHAG for a dreamy vision
First and foremost, you need to establish long-term goals and objectives that are “furry, big, and bold.”
With that I want to tell you, DREAM BIG!
Achieving, creating a vision that is challenging and makes you illusoryly believe that you cannot achieve it in the future.
Which serves as a basis to achieve the purpose of your dental clinic.
And you think this can all be crazy, don’t you?
Remember that the vision must be consistent with the strategies of your service company, in this case your dental clinic, and with its mission and values.
Likewise, the vision in your service company must be “dreamy”, there are no limits; that is, make it big.
In this way you have to set goals that are the guide so that you do not deviate from the route that you want to follow.
Now I give you the example of the vision of the service company: El Diamante Dental Clinic.
view
Position yourself as the dental clinic with the latest dental and stomatognathic advances for the next 10 years, This makes it a family favourite, as confirmed by the 1st oral health expert in Spain.
Juan Jiménez, owner of this dental practice, believes in family care; Yes, we focus on providing patients with state-of-the-art facilities and equipment for quality service.
In addition, it is the basis of your service and the daily motivation of your work.
In this way, he makes his patients see the “El Diamante” clinic as the ideal place to find the solution to their oral health problems.
This is how you will be able to achieve this long-term vision goal.
And with a high-quality service, you ensure that the goals you have set are also achieved.
In addition, you can position yourself among the best dental clinics; because they offer immediate attention and quality standards.
SMART method for a specific vision
When creating a “concrete” vision of your dental clinic, you need to have a large amount of data to formulate the goals you want to achieve in the long term.
Likewise, that you can “measure” the achievements achieved Management evaluation indicators your dental clinic.
These goals must be “achievable” even if they are “challenging” so that you can guide yourself along the path you want to follow.
And remember that you have to set the vision of your service company in the medium or long term, that is, in a fixed period of time.
A formulation of this ambitious vision could be 10 years.
So let’s look at the example…
At “El Diamante” pay attention to the business vision in the next 6 months:
Using state-of-the-art equipment, all members of 40 families are expected to be catered for by providing various oral services over the next 6 months, with a target of 80% making a new appointment.
First of all, what must be special about El Diamante in order to be able to take care of all members of the family core?
Pay a lot of attention.
As El Diamante offers the following services:
- Preventive Dentistry.
- periodontology.
- endodontics.
- oral surgery.
- Maxillofacial Surgery.
- Among other.
The diamond takes into account the following:
- Firstly, it offers the patient exclusive, unique and reliable care.
- Secondly, it provides the client with clinical guidance and the best services, with quality standards adapted to the pathology and needs of each patient, to ensure complete satisfaction and a good relationship between client and dentist.
- Achieves work team commitment to achieve patient recurrence.
What do you think?
Well, let’s continue…
EOS model for viewing in a dental practice
The EOS model is relevant because it takes into account not only long-term but also medium- and short-term objectives.
However, with this different way of reinforcing your clinic’s vision, you get the opportunity to ensure that the entire work team is 100% aligned with their identity and aligned with the set goals.
By structuring your goals properly, all of your ideas will go in the right direction.
And as a result, you will undoubtedly achieve your goals.
In this case, El Diamante improved and the vision was increased as follows:
First vision at age 10
“A position among the top 5 dental clinics with 100% satisfied patients with personalized treatments in the oral services offered and a branch of “El Diamante” in each of the 3 main cities of the country.”
It seems far from being there, but “El Diamante” has the drive because it knows where it wants to go: “to be positioned among the top 5 dental clinics”.
You think it’s crazy don’t you?
But this gives him the motivation to complete the tasks in order to achieve the set goals over a longer period of time.
Vision from 3 to 5 years
Achieve that 80% of “patients” return in search of our services, reducing the number of cancellations at earlier appointments.
All of this is possible by fostering a culture of motivation, respect and togetherness among employees.
Without forgetting direct communication and knowing what your patients think, want and need.
That is, they give the customers-patients the security and peace of mind of good health and oral and dental hygiene due to the excellent service, warm treatment and good facilities.
In this way, they manage to see the dental clinic as an ideal place for prevention and as a solution to avoiding dental problems.
Of course with a high-quality service.
In short, they make the patient feel as comfortable as possible and make it the best place when it comes to dental care.
Of course with trained staff to offer the best service.
Seeing at 1 year
Achieve less than 5% cancellations of previous appointments and complaints for the service provided.
For this reason, the owner of “El Diamante” has perfected the processes to reduce inconveniences and offer a service with high standards and guarantees.
Because they are undoubtedly based on the belief in quality of service and support their patients at all times.
In addition, you believe in warmth and you feel you are in a special place.
vision in a quarterly period
It is wise to set goals that align with your dental clinic’s mission and values; and review them every 3 months so you can improve their execution and fulfillment.
Hold monthly meetings to monitor and control each of the services provided.
Patient count increased 35% in the second quarter of the year.
With these quarterly goals, you can easily prevent yourself from eventually getting stuck, creating organizational stress and in many cases even losing the vision you have in 1 year.
Don’t forget that there must be clear goals that set the path for everyone who visits your dental clinic.
Also, I invite you to watch the following video: It serves as a guide to achieve your goals.
Conclusions
In summary, I can tell you that you have learned 3 methods to define the vision of a dental clinic; these are:
- BHAG – A dreamy vision that is big, hairy, brave and has a goal to achieve.
- SMART: To articulate a remarkable vision in your dental clinic that is specific, measurable, transitory and relevant.
- EOS Model: It allows you to improve and strengthen the goals you want to achieve in your dental clinic.
I suggest using a mix of these 3 methods to define the vision of your dental clinic.
So you have a vision that meets the following requirements:
- Make it specific, as the SMART method shows.
- May you fulfill a BHAG because life is for dreaming!
- Without neglecting that you consider the short, medium and long term goals as a remarkable step in applying the EOS model.
Something very important is that the vision has to be as complete as possible and you have to think about how you want to achieve it.
In addition, another piece of advice is that you consider the values you stand on and the mission of your dental clinic.
The key is to have a big dream and achieve it at the same time.
Thank you for reading us.
Until next time.

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