Water treatment company. to take steps

Today I am going to teach you in detail how to start a water treatment business.

In addition, you will learn to have a commercial impact in your sphere of influence and to offer the most effective treatment system in your area.

Look what we will see:
– How to give the customer what he needs
-Potential customers for water treatment plants
-Competition: Should you worry about similar companies?
– Turn the deal around
– Business design step by step

Water quality varies across cities, and although the water that reaches our homes is potable and edible, many people buy filters.

So water treatment is a good idea.

If you consult the water reports in different cities in your country, you will see that the quality varies greatly.

The physical and chemical composition of the water we receive at home depends, among other things, on the input water and the treatment system used.

If the incoming water is theoretically fit for human consumption, why do so many people buy water filters? This is because even within the allowable range, the presence of some contaminants is a concern.

The sale of water treatment equipment covers a basic need. With a filter tailored to their needs, your customers will gain health, protect their families and live more peacefully.

How do I give the customer what he needs?

I invite you to read the canvas I made for this business idea so you have more detailed data on the selling philosophy of these teams.

The most important thing in this case is that you recognize the needs in water treatment.

Said canvas is here:

Canvas model for water treatment company

Once you know what contaminants should be removed from the water your potential customers are getting, start looking for the best options on the market.

You have to start a business with specific requirements, you can’t sell generic filters.

Knowing what affects your customers’ water quality can inspire empathy and sell your products.

Below I leave you a series of links to water analysis and technical reports about water in Spain, although in other countries there are other sources that you can consult.

Potential customers for water treatment plants

It’s safe to say that interest in buying these devices will increase in cities with poorer water quality. Nevertheless, as already mentioned, filters are bought in cities with good water quality.

So what do consumers say about the quality of the water?

Corresponding Facua in various surveys Customer service in the domestic water supply says the following:

More than 40% of those surveyed felt the taste of tap water was bad or very bad.

The taste of the water can indicate the presence of impurities of different origins that need to be eliminated.

Everyone who cares about their health and that of their family thinks about buying a water filter or water purifier. In addition, there is an interest in saving money. This can be achieved if we stop buying water.

Having a water purification system at home avoids buying bottled water. So a water treatment project is very interesting and I congratulate you on choosing this option.

In the canvas I told you about, I said that any housewife or head of family can be a potential customer for your business.

Your chances of success improve as water quality decreases and your solution becomes more efficient. With low qualities, the need for a filter increases.

Competition: Do I need to worry about similar companies?

It is always necessary to research those that serve our same market niche. Examine the quality of what companies offer more than the quantity.

Remember, who knows how to offer the solution that best suits the needs of the market is better positioned. A study of the competition never hurts to know the chances of success.

You should know what brands of water treatment equipment are being sold.

You will probably have a better chance with your water treatment project if you offer new technologies at a good price-performance ratio.

What happens when supply is very saturated? There are always ways to improve what is currently on offer.

If you are not satisfied with the quality of the product because the best ones are already sold, you can always improve customer service.

Turn the business upside down!

During this research I found a lot of information about home filters. After these initiatives, you could manufacture and market your own filter.

As long as you offer really usable technology, you can sell it, maybe position yourself among the best filter manufacturers, why not?

I leave you this video so you can see how to make a homemade filter.

The business step by step

Now let’s look at the steps to implement this business idea

1. Find out about the quality of the water your customers receive

With this activity you determine the type of treatment you should offer.

You can use the information I’ve presented above, or you can contact an institution that maintains data on water and the treatment that the vital liquid gets in plants before it reaches households.

2. Look for technology providers

You already know the problem, now you need to look for solutions.

There are devices for water treatment on the market, which include many systems. Within the offer, filters and purifiers have been developed that are particularly efficient for some treatments.

For example, the problem with the taste of the water can be due to the presence of organic matter. There are activated carbon filters that can remove it efficiently.

When looking for technology, make sure it is of very good quality; Your customers don’t want half solutions and it’s about water, the vital liquid for humans.

3. Register a company

Depending on where you want to set up your business, you have to meet the legal requirements.

4. Obtain permissions to commercialize this type of product

Since it is a matter of selling systems for the treatment of “potable” water, you only have to register the economic activity. If you offer installation, you must meet other requirements, e.g. B. Permission for installation at water intakes.

5. Define your offer

I suggested selling water treatment equipment, but since I left you the installation guide, you can consider these services.

From a strategic point of view, the customer prefers the company that installs the equipment, as this saves having to hire the technical service elsewhere.

The offer will be linked to the treatment necessary for your city.

6. Set up a physical store and an online store

Both are important for marketing your products. The physical store needs to be in the best possible location to be accessible.

The online store may offer the sale of products that will be sent home for greater convenience.

In both cases, you need staff who take care of the customer’s needs and offer the right solutions.

7. Plan the company management

At this point you need to answer two questions:

For the first question, you can hire an automated management system as it will save you a lot of time.

In order to promote your products, you need to identify which channels your potential customers are searching for solutions to this problem.

Be present on these channels. If you look through the canvas on the water treatment project I did, you’ll get more information about the canals I’m proposing.

As you can see selling water treatment equipment is very easy once we know how to follow the steps. The most important thing is to know the need to offer a solution.

I’m telling you, if you know how to sell your products by educating your customers about the importance of good quality water and the potential savings that installing a filter would mean, you have everything to gain.

I hope this information was useful to you. Success in your project!

Please, if you have any questions, we remain at your disposal to answer them in the comments section.

Thank you for reading us!