Would you like to set up a spa and don’t dare because the competition is fierce? In this article, I am going to give you an excellent idea that will make you different from the rest. You will learn what a theme spa is and I will also give you some management tips so you can start your business soon.
What is a spa?
Until today you knew that a spa is a place where you relax and receive therapies of different modalities. But what you probably didn’t know is that the word SPA is its Latin abbreviation: Salutem Per Aquam, and its meaning is “health through water”.
So what is a spa? It is a place where you receive therapies aimed at improving your health through the properties of water.
We know that many clients are looking for relaxation or for beautification purposes, but we are aware that the services offered by a spa are directly related to improving health.
And why am I emphasizing this? Because your services must be offered in this direction. Today, more and more people are concerned with improving their quality of life through exercise, healthy nutrition and the search for relaxation areas. And that customer demand can be met through the services you offer at your spa.
What is a spa without health and wellness services? It is a simple aesthetic and fashion center that will lose its meaning and disappear in the long run. But when you look at your spa from a holistic perspective, things change.
From your services, suppliers, employees to your own customers. It can even be a source of national and international tourism. Take a look at these stats:
A health tourist spends four to six times more compared to a traditional tourist because those who spend on health tourism are aware of the benefits they receive for their health, because now it is a necessity, not a luxury. .
[Tweet “Visitar un spa más que un lujo es una necesidad”]
So wherever you have a good view of your business idea of starting a spa, you just have to think broader.
The subject gives you the thematic character
What is a theme spa? Simply, it is a spa dedicated to or specialized in a certain type of treatment or preferably using a natural product.
I’m going to give you 5 ideas for decorating your theme spa
What is a themed spa in your target audience?
It’s when you get intense in a certain public. For example, if you specialize in couples spas, all treatments and therapies should be aimed at the couple, their union and understanding, including psychological ones.
The romantic must prevail in your services. Why not think of a natural and relaxing dinner with the support of therapists performing a foot massage at the same time? What do I know!
What is a themed spa in areas of the body?
It’s when you specialize in a specific area of the body. Are you following me? If it’s the lower back, then massages, scrubs, stones, masks, acupuncture, etc. are aimed at that area of the body.
What other specialty can you achieve by thinking about areas of the body?
- Spa for hands and feet
- leg spa
- facial spa
- you will know more than me
What is a themed spa in the raw?
This is the case when you opt for therapies based on a specific natural product and its derivatives.
Now there is a novelty on the spa market. And they are specializing in beer. If you look at the link I just left you, you will see how the properties of beer (and its ingredients) affect the health and well-being of customers.
Another specialty that caught my attention is the thalassotherapy a therapy based on seawater taken from a certain level and heated to 40ºC.
This is how you should do it. If your raw material is honey. Properties of honey on skin, hair, nutrition and health, royal jelly. So their products would be honey masks, beeswax saunas ha ha ha or something etc etc.
In fact, I really liked this idea because the lightbulb comes on immediately and I see a different line of business. Natural products from your own spa.
For example, since we’re talking about beer, check out this video for several recipes you can use in your spa.
Think about what other raw materials can satisfy treatments in your spa: chocolate and cocoa, fruits, etc.
What is a themed spa in services?
Well, it is when you link therapies and treatments to another service, such as B. Hotel Spa, Restaurant Spa, Library Spa, Cafeteria.
What is a themed spa in therapies?
Well, if you specialize in a specific therapy. Such as aromatherapy, aquatherapy, massage therapy, facial treatments and others.
Well if I carry on I don’t know where I’ll end up. I think you already have a clear idea of what a themed spa is, and I’m sure you already have an idea of what you want to develop.
Now we come to the management of a spa. And for this I will exemplify with the experience of the spa “El Encanto”.
How is a spa run?
A spa must have a system for internal procedures and daily tasks as well as customer management.
Spa El Encanto must ensure the proper functioning in the following areas:
- Human talent: the support, quality and performance of its therapists.
- Maintenance: of the therapy areas and the high-tech equipment used.
- Inventory: the stock of products available for treatments and therapies.
- Marketing: campaigns, promotion, etc. And in this marketing process, how to get out of the 4 “P”.
- Commercial: Information about appointments, customers, sales, products and services offered
If you know a little about the history of the The magic bath You will learn that a client was once unhappy because the bruises on her thighs did not go away in the time her therapist told her to.
The spa owner checked her CRM and found that said client had given up the reducing massage treatment and understood the reason for her condition.
And how did the owner of the spa know about it? because it had a specific control thanks to an automated management system.
Simple and effective spa management
I recommend acquiring management software, which are applications that allow you to carry out all the processes described above in a simple and effective way.
For example, Marisol, owner of El Encanto Spa, first hired a CRM to take commercial control of her operations, then added HR, accounting and billing, maintenance and quality applications, all integrated into the same system without migration Information or additional costs arising from the link.
And that was achieved with the Platzilla product. Marisol and Spa El Encanto changed their lives the moment they started using it. Because from that moment it was easier:
- Keep track of frequent appointments.
- Manage inventory.
- marketing campaigns.
- Think about when machines need maintenance.
- Track the attendance and productivity of your therapists.
- Easy billing and billing.
- Among other.
There are other software that do the same thing. However, with the difference that some purchased packages contain modules that the spas do not require and therefore hinder screen management.
For example, I’m talking about Odoo and it’s not all in Spanish, and that also makes it difficult to understand the service.
There is another company called Shourcouts that manages spas very well.
In any case, what is a spa without good management, it is a business that will slowly fail. For this reason I recommend that you start acquiring software, you will thank me.