Social networks are no longer just simple social channels to share photos from your vacation or to spy on the life of a famous person: today they are a powerful tool to close the sale of your brand and additionally sell directly through them!
We’ve already shared everything you need to know about Instagram Shopping. Now it’s time to tell you everything the shop within Facebookthe other giant of the moment on social networks.
What is the shop on Facebook?
The shop is on Facebook a tab to add to your business profile and with what you can show the products that you offer for sale in your online shop. Don’t have one yet? We invite you to try Tiendanube for free for 30 days!
It is ideal for merchants and retailers who want to reach more people through this social network. What’s more, it’s a completely free tool and no commission is charged for the earnings you make with it.
What can you do with Shops on Facebook?
The shop on Facebook is a kind virtual showcase, just like your online shop! Only in this case the exposure of your products will be more immediate, since the user browsing social networks can immediately see the products you sell online. It is also, an online sales channel ideal for special appointments like El Buen Fin or CyberMonday.
Once the user sees a product in a Facebook shop, likes it and wants to buy it, they can click on it and buy it will be redirected directly to your online shop to complete the purchase.
Below we share a summary of what this functionality enables within the social network:
1. Add products and information about them
You can upload photos and descriptions of any item that you sell in your e-commerce. Remember to choose excellent product photos to highlight their qualities and get more sales.
2. Select and customize your store’s product inventory
You can separate products into different collections to make it easier for customers to browse your store.
3. Communicate with customers directly from your site
Customers can browse your site and message you to learn more and make purchases.
4. Get statistics about your products
Depending on the nature of your store, you can check how many messages or views you’ve received for each product. You can also see the views, clicks and purchases of each product.
How do I create a shop on Facebook?
Creating a shop on Facebook is free and easy. There are three essential elements you must have to create a shop on Facebook:
- A merchant account on Facebook;
- A Catalogwhich you will use for both your shop on Facebook and Instagram (here we tell you how Create your product catalog on Facebook);
- A Ecommerce. Still don’t have one? Discover how to open an online shop in five steps.
If you’ve already made sure you meet the three requirements above, then you have everything you need to start creating a shop on Facebook, follow these steps and remember that you can always reach out to us if you have any questions be able Facebook Help Service.
1. Go to “Create your shop”
Go to Facebook page to create your shop (https://business.facebook.com/commerce) and then click Start. Select the option “Create shop” and press “Start”.
2. Choose a purchase method
In the next point you have to select one of the three purchase methods available:
- Cash in your online shop;
- finished shopping by message;
- Cash on Facebook and Instagram (only available in the US for now).
3. Choose or create a Facebook page
If you already have a Facebook ad page for your business, you can select it in this part of the process; If you don’t already have one, select the “Create a new page” option.
4. Create or select a Business Manager account
This step is very similar to the previous one, if you already have a Business Page and Facebook Business account it’s just a matter of Choose the correct account and click Next. If you don’t have an administrator account, you can easily create one.
💡 Type: Facebook may ask you to verify your business email address.
5. Select a catalog
If you don’t see this option, don’t worry, it means you haven’t created a catalog yet; then, is created automatically in your selling manager named “Items for [nombre de tu negocio”]. If you already have one or more catalogues, easy choose the one you prefer and click Next.
6. Add your shipping destinations
In this part you can Select the country (or countries) where your products are availablejust keep in mind that Facebook Shops are not available in all countries.
7. Check the preview of your shop on Facebook
Before you finish creating your store, you can review the general information: Purchase method, sales channels, catalog and countries. If all information is correct, read and accept the Seller Agreement and click “Finish Setup”.
After creating your shop, you can manage your catalog, create collections, customize your shop and finally publish it to start selling!
Have you seen how easy it is to create a Facebook shop? Without a doubt, this social network, along with Instagram, are two of them the most frequently chosen sales channels to supplement an online shop. Just to make sure everything is super clear, how about we quickly walk through the stores on Facebook?
What is a Facebook shop?
A store on Facebook is a tab added to a company’s profile on the social network that displays the products for sale in an e-commerce.
What can you do with a shop on Facebook?
- Add products and information about them;
- Select and customize your store’s product inventory;
- Communicate with customers right from your side;
- Get statistics about your products
How do I create a shop on Facebook?
- Go to “Create your shop”;
- Choose a purchase method;
- Choose or create a Facebook Page;
- Create or choose a Business Manager account;
- Choose a catalog;
- Add your shipping destinations;
- Check out the preview of your shop on Facebook.
Understood? Remember it A requirement to be able to charge for your sales on your website is that you have a sales site or online store. Luckily, today, creating an ecommerce is a lot easier than you think! Give it a try by creating your own online store with Tiendanube. We’re giving you a 30-day free trial so you have literally nothing to lose (but lots to gain). 😉