Since 2013, the year of the first local edition, Black Friday in Argentina has been held at the same time as in the United States, i.e. on the fourth Friday of November. That’s why, In 2021 the date of the event is Friday November 26th.
Black Friday (or “Black Friday”) is a huge discount date that occurs every November. His goal? Receive Consumers anticipate their Christmas shopping.
The initiative was born in the United States in the early 1960s and quickly established itself as a classic event on the business calendar.
Its success was so resounding that it also made its way into the online world and into various countries including Spain, Brazil and Argentina at the beginning of the 21st century.
Although in our country the event Black Friday It is not yet as well known as other online promotion dates (such as CyberMonday or Hot Sale), its popularity is increasing and it’s still a great opportunity to start some Strategies to increase sales of your e-commerce.
When is Black Friday in Argentina?
That Black Friday in Argentina it takes place at the same time as in the United States on the fourth Friday of November. In 2021 the date of the event is Friday November 26th.
The interesting thing is to understand that it is a date that receives a lot of attention from consumers and that is something that your company can use to offer good discounts and increase sales in the final phase of the year.
This is how you benefit Black Friday for my online business?
There are many actions you can take to benefit from it Black Friday! We will share the 3 most important ones:
1. Offer very attractive promotions
Potential customers are waiting for you! And of course, before buying, they compare all possible options.
Therefore, you must be careful to bid really attractive promotionssuch as B. Discounts of (minimum) 35%, free shipping or 2×1 products.
2. Create special campaigns
Make your email marketing campaigns, your social media publications and your ads on Instagram or Facebook the talk of the town Black Friday and invite people to visit your store!
Natural: check that all graphic elements maintain the aesthetics of the previously defined campaign, regardless of the distribution channel. Above all communication criteria!
3. Organize your shipments
If you attend the event Black Friday Argentina, surely you will receive many orders. So you need to plan in advance how to send them!
For this we recommend that you adjust your delivery dates in order to be able to meet them all on time and, if possible, hire an additional logistics company for the high demand days.
Do you have any other promotions you would like to share with us? Any that have worked for you or are now working well for you? Tell us in the comments!