What the Visual Marketing Community Manager should know is infinite. There are myriad aspects that go into excelling in any job.
And one of his challenges is to convince everyone that the phrase “a picture is worth a thousand words” is becoming more valid every day thanks to technology and the creativity of each professional.
It is a truth, and while it may sound trite and some may find it boring, it contains a great truth.
There are not many words that can describe what you can identify, interpret and feel when looking at a photo or video. It’s something surprising.
And the visual marketing community manager should know that.
More than the text, an attractive photo or video will definitely make the biggest impact. And this effect it creates on people is so captivating that sometimes they forget that a sentence or a simple word can also convey deep feelings as a picture.
The photos say it all
But, according to many, nothing surpasses the magic of photographs. And it’s a beautiful truth.
Besides being an appreciation shared by countless creative people who use images to communicate an advertising message, sell a product and/or service.
Even… Get customers to choose one brand or another because they like the photo promoting it.
It doesn’t matter whether the image was obtained from you, a professional photographer or an image database. They all will touch their viewers as long as they convey emotions.
What is visual marketing?
Before analyzing what can be achieved with visual marketing, it is important to define what it is concept. We show you two of them for clarification:
Visual marketing, also known as visual marketing, is a strategy that uses visual elements, images or videos to communicate something specific to a company or brand, with the aim of making a more impressive advertisement for the audience.
Finally, visual marketing is a marketing strategy that consists of using visual elements in your digital marketing campaigns, be they images, videos, GIFs … In short, any visual element.
What the Visual Marketing Community Manager should know
Visual marketing can impact your audience much more than text and will help you get the message you want to convey much faster.”
In short, it is a strategy that uses visual means such as images or videos to communicate information, messages or to promote, promote, publicize or reinforce products and/or services, brands or companies your image in front of a specific audience or your key audience.
Its advantages for entrepreneurs
If you consider what constitutes visual marketing and what you use it for as an entrepreneur, you can use its advantages in your business idea. Especially if you consider your professional services community managers.
Because it’s a great tool to promote and showcase your products and/or services to your main audience or potential customers. And when you embark on this adventure and cross the desert, it serves to publicize your budding organization or micro business.
And if you are a community manager, you are responsible for projecting the image of your clients and the organizations that you offer to publish their productions.
The Community Manager “is a professional responsible for building and managing the online community around a brand.
His goal is to create a community and make it more dynamic, in addition to interacting with customers and with any user who, for one reason or another, is interested in the company or brand.”
Looking for the best photos for good visual marketing
In order to fulfill the second responsibility described, you must make use of visual marketing, since it will be your main working tool in creating the campaigns that you will use in favor of your customers.
You can take many photos yourself with the professional camera that you own. But if you’re not the best, if you’re not a good photographer, knowing the basics like lighting, sharpness, framing, focus, exposure, etc. doesn’t matter.
Don’t worry. You can take a course, a seminar to learn all the tricks of photo art. will be great I assure.
But when the time comes when you need a spectacular photo of absolute quality and you can’t take it, the ideal alternative is undoubtedly to search for a good image bank.
If it’s high definition, better. And if it’s free, well, much better.
There are many image banks where you can Download photos without copyrightwhich will make your job as a community manager easier and save you some headaches.
You can easily use these high quality photos on websites, blogs or social networks. And you have the opportunity to show off your creativity by deciding to design photos, infographics, posts or even corporate videos, depending on the case.
In short, an image database is one of the Community Manager’s ideal allies, since they are huge collections of photos, drawings and images in general, of any subject and in different techniques, in color or black and white.
The best thing is that they are ideal and easy to use.
They have become the reference system for many graphic works. The vast majority is used on social networks.
What tools are used in visual marketing?
One of the attractions of visual marketing is that it allows all entrepreneurs in the advertising world and those who work as community managers to communicate, attract, sell, seduce and captivate a huge audience thanks to its fascinating tools.
These tools definitely show that when used properly, they can go beyond achieving their goals with creativity and quality.
This is visual content that used to be in the hands of experts in the advertising world. But nowadays everyone has mastered these tools thanks to social networks that make it possible to send messages through images, videos, among others.
These tools include:
It is the visual representation of an object, person, animal, landscape, or anything else that can be perceived by the human eye. They can be achieved through various techniques such as photography, painting, design and video, among others. It is even possible to display images with special designs that are widely used on social networks.
It is a sequence of images presented as moving scenes. They are records that are processed, stored, reconstructed and transmitted by electronic, digital and even analogue means. It is currently the most used tool on social networks. This is confirmed by the statistics as the videos are the most reproduced and shared.
The English acronym is Graphics Interchange Format, which means Graphics Interchange Format. It is an image compression format limited to only 256 colors and its file uses data compression algorithm. Its file size is smaller than well-known image formats such as JPEG or PNG. They are very popular on social networks, websites and WhatsApp.
It is another visual marketing tool that has gained wide popularity on social networks. It represents a situation, emotion, parody represented by frozen, animated or video images, which may or may not have sound. It all depends on the creativity of its author. It is considered great to share them on social networks, in a humorous or sarcastic way, depending on the case.
They are images that are presented in combination in order to explain, with texts, information, situations, statistics, among other things. This means they convey information visually and are easy to understand.
Live broadcasts are one of the most popular tools on social networks to show various real, staged or portrayed situations. The main social networks provide their users with an application so that they can run it, including special filters.
These and other tools inspire young and old to use social networks to show their creativity in everyday situations that they want to make known to their followers and, why not, to the world.
Visual Marketing: Its popularity continues to grow
The more time passes, the more popular visual marketing and with it the community manager becomes.
A professional who has communication channels to publicize his work as a promoter of companies, products and services.
If you are a Community Manager, no doubt you enjoy a great work adventure every day that catches the attention of millions of people around the world.
We hope this article has inspired you and until next time!
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