That Digital marketing is no longer optional for companies and there is already a majority of entrepreneurs who value being actively involved in the core disciplines of customer acquisition and conversion.
But there are still many small and medium-sized companies that do they don’t develop an internet marketing strategythey have their website built and as if it were a business card, the only viralization they experience comes through word of mouth from the entrepreneurs themselves.
Using various practical examples at the content development and conversion, web positioning and social media level, let’s assess what a company can lose by not engaging in digital marketing.
EXAMPLE 1: A GYM IN VALENCIA
A good web development would include, in addition to information about the gym, its features, location and others, an integrated blog offering improvement articles at the exercise/wellbeing level I would give the gym as a reference for users (and potential customers).
In addition, if the gym does not carry out web positioning, it loses about 3,600 potential customers, users who make this number of searches (approximately) per month on Google for keywords mainly related to gyms in Valencia (to which it would be necessary to add a large number of secondary keywords).
3,600 prospects a month is no mean feat for any local business.
What if he doesn’t do social media either? Well, just on Facebook loses an approximate rate of 22,000 people over the age of 17 living in Valencia interested in gyms.
Let’s go to another example…
EXAMPLE 2: A RESTAURANT IN SEVILLE
A good web development for a restaurant integrates who we are, what we can do, what they say about us and how you can easily book online. In addition, as in the previous case, if we want to position ourselves as referents, we can work the Content marketing, in this case about own recipes, gastronomy, related events, etc.
And what does a restaurant in Seville that does not do web positioning lose? No more and no less than more than 11,000 average searches per month related to finding a restaurant to eat in the city of Seville, 11,000 potential guests.
And on social media, especially on Facebook, more than 60,000 residents of Seville, over 17 years old, with a specific interest in restaurants.
However, as we see in both examples, the market available on the internet is huge Just having an online website doesn’t help usbecause the competition has it too.
What is digital marketing?
Although the strategies are complex, the formula is simple:
+ User Attractiveness + Conversion + Loyalty = High Market Share
What are the main digital marketing techniques?
We can include a variety of techniques that are always complementary: mass acquisition of users through organic web positioning, objective acquisition of users on purpose through PPC positioning and email marketing, customer retention through social media, increased reach with marketing content, video marketing, etc .
Is digital marketing only available to large companies?
Not at all, actually it is For small and medium-sized businesses, it is imperative to do digital marketing to compete and gain market share. It’s not free, but it doesn’t have to be expensive, and it’s not an expense, it’s an investment (as long as it’s run efficiently and reporting more revenue than cost).
About the author, Manuel Alexander Palacios
Manuel Alexander Palacios, has been working in online marketing for companies since 2003. Proponents of natural strategies as part of solid work over time and true conversion as a measure of campaign success.