Needless to say, a television advertising campaign is expensive. You don’t have to say whether it works or not. Aside from the cost of broadcasting, no business can afford the cost of producing the ad. Especially if you are looking for quality. A small advertising agency came up with the idea of offering high-quality ads to SMEs… with a white label. They have a catalog of pre-captured generic spots for SMEs to choose from. Once chosen, all they have to do is place their logo on it and record the messages that interest them (this part is the responsibility of the company’s marketing department). The idea came from the American company SpotRunner. The same collar for all dogs?