Why Invest in Videos on Facebook?

That Videos on Facebook appear more and more frequently in users’ news feeds. To capitalize on the trend, brands have invested in this resource to promote their products and catch customers’ attention. The strategy has proven itself due to the large reach that can be achieved in the network.

So who wants Stay up to date and using video posting on Facebook to grow your business, consider investing in audiovisual content production.

“Videos are great for Facebook. Generally they have Priority over other post types‘ explains Matthew Barby, global head and CEO of HubSpot. Cost-per-click (CPC) prices for videos are extremely low on the social network, Barby adds. “You can use that to increase your reach,” he suggests.

Why invest in video?

Not only do videos have higher organic reach and lower CPC on Facebook, but they can also capture user attention. This happens partly because the network has them autoplay resource. That is, any audiovisual content that appears on a timeline will start automatically, albeit without sound.

This way it will be easier motivate users to turn on the sound and see all the content. However, in order to achieve this, the videos must be interesting still no sound, mainly for the first few seconds. Facebook also makes it possible to embed the videos in various websites.

Another benefit of posting videos on the page that the brand has on Facebook is the fact that the information audiovisual is better assimilated. All of these factors help keep the user interested in the brand’s content, which generates engagement and more views.

Three Strategies for Posting Facebook Videos

The brand must not only invest in the production of high-quality video content, but also develop strategies increase efficiency by capturing the user’s attention and generating an action from it.

“The first thing I would say to entrepreneurs is that the content of the video has to be consistent and coherent with the brand. The second, that they should be short and “sweet”. The last point is to have a call to action (Call to Action) clearly at the end of the video the Observer‘ advises Barbie.

1. Content consistent with the brand

When producing videos for Facebook, make sure they reflect that Values, order and settings From the brand. Matching the content to these factors is essential, since many users come into contact with the company for the first time via these publications on the network.

2. Short videos

Consider that users prefer short videos on social networks. Then develop your message as briefly as possible, but with precision. Add value in the first few seconds of the video with creative and interesting images that can capture attention and arouse curiosity.

3. Call to Action

The goal of call to action It gets the viewer to do something after watching the video that will increase their engagement. This strategy allows your brand to get information and then invest marketingfor example as a user contact.

you can make one call to action in different ways, such as B. inviting the viewer to watch another video with it Visit brand page or join the discussion on a topic.

As you can see, there are many reasons to invest in videos for Facebook. How are you implement them tips interact with network users and acquire new customers? Don’t forget the importance of quality content and that it needs to be interesting, especially in the first few seconds.