Launched in 2003, this social network reached in 2017 nearly 500 million users distributed in 200 countries. In Brazil alone, this platform has 29 million registered users. Unlike Facebook, for example, LinkedIn is a platform designed to connect professionals distributed all over the world. It is a platform with less space for jokes and memes, whose character is highly professional.
In Latin America, LinkedIn is mainly used for expand the network, to look for job opportunities and to consume information and content that contribute to the day to day. And it is also used by millions of companies that are looking for professionals and offer their products in a segmented and careful way. Therefore, if you are thinking of adopting digital marketing strategies to promote your business or services, LinkedIn is a space that you cannot miss out on.
Here we present:
4 LinkedIn Marketing Tips for you to be successful in this social network
1. Create a suitable profile for your business
First of all, you must decide whether to create a personal or business profile. This it will depend on your strategybut nothing prevents you from having both: a personal profile where you share information about your personal career and a company page aimed at promoting and expanding your business.
The profile is the most important part of your LinkedIn marketing strategy. Therefore, choose profile images and the cover image with a good resolution, attractive and that identify you as a professional or your company.
Take advantage of your profile description to explain what you are doing, for whom and why you are different from others. You only have 120 characters, so try to be practical and objective. Remember that this is one of the first things on your profile that users will see.
2. Use keywords in your profile
As in other social networks, LinkedIn allows users to search. Therefore, it is important that add in your profile, keywords that correspond to what people usually search for in this social network. It is important to have a clear keyword, which corresponds to the category that you would like the market to mark you.
Ideally, you should use a more popular keyword and another more specific. The more specific the keyword, the more qualified the visits received and also the higher the probability that someone will contact you.
So, for example, if your business is dedicated to offering market research services, it is very important that you add the popular keyword “market research” in the description and in other fields of your profile such as Current Position and Previous posts. This will make your profile more likely to show up for people searching for the keyword “market research.” The more times the keyword is present, the greater the impact. However, you can also use related keywords, for example: “competitor analysis”, to reach users who have searched for this specific type of service.
3. Make use of the Events tool
Another tool that has a lot of power in marketing for LinkedIn is Events. this tool It allows you to create events and for people to respond if they are going to participate in the event or not, if they are going to accompany you online or not. The followers of the people who responded about your events will be informed about the event as well, which makes the scope of your activities wide.
Events are also a way to show users that they follow the activities in which you participate. For example, if you offer market research services, you can inform your followers through the Events tool about the courses and trainings in which you participate and that make your services stand out from others.
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4. Participate in the Groups
The secret of LinkedIn is the groups. These are spaces to discuss and promote business for a certain market segment. Groups are a fundamental piece for small businesses and for all those who are interested in promoting and strengthening your brand or services and becoming an opinion leader.
The first important step is to participate in groups relevant to your activity
You can find the groups by typing in the LinkedIn search engine itself. In the groups a series of conversations take place and it is possible to mark content as good, leave a comment, start following the person who created the content that interested you. It is a space for exchange and dialogue, in which you have the opportunity to network and make yourself known.
we suggest that do not join a group for the sole purpose of promoting your business, your blog or an event you are organizing. The groups are exchange spaces to build lasting relationships, earning the respect of the other members as soon as you listen and help the people who are in the group.
If you do not find groups related to your activity, we suggest you create a group. The creator of a group has special advantages because he has access to the contacts of all the members of the group. With that, you can set up a database, promote to people who participate in the group, etc.
A very interesting thing that the owner of a group can also do is, in the basic configuration of the group, define what type of activity they want it to be and above all there is an access url that makes it so that when people go to navigate in the section of groups, your website will have greater visibility.
Another possibility offered by groups is the definition of sub-groups
For example, if you are a trainer and you are offering courses throughout Latin America, you can create sub-groups organized by Latin American countries. With that, when you go to teach your course in Bolivia, you can promote it to the people from Bolivia who are in the group and not to everyone.
We hope the tips above help you get the most out of LinkedIn. If you have questions or want to share with us a tip about LinkedIn, leave your comment on the post.
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