This phrase allows us to reflect on the scope that a brand can have with the help of advertising. Logically, nobody wants to have a dead brand and it is for this reason that every entrepreneur pays special attention to this department, although often independently.
For this reason, some doubts may arise: am I doing a good job with my brand? could you do a better job? with a different path could I get better results?
In this post you will learn a little more about advertising agencies so that you can decide if the time has come to enlist the help of one of them.
Here we go!
What is an advertising agency?
An advertising agency is an organization that advises the advertiser in everything related to the execution of an advertising campaign, aimed at a specific audience with a predefined budget.
The agency provides its services for the creation, execution and distribution of an advertising campaign. Distribution can be done in traditional media such as television, radio, magazines, newspapers, etc., or it can also be done in digital media such as websites, social networks, blogs, forums, etc.
What are the professionals in an advertising agency?
Within an advertising agency, there are several professionals responsible for each stage. Among them the most important are:
They are the professionals within the creation department who are in charge of finding the right vocabulary to persuade clients according to their characteristics.
They are responsible, in the creative department, for creating the visual concept using artistic skills to design the advertisement.
It is responsible for selecting the media in which the ads will be broadcast, according to the public to which they are directed and the advertiser’s budget.
They are responsible for making all contact with the advertiser, it is they who will be the communication bridge between the client and the other members of the team in charge of the advertising campaign.
What are the functions of an advertising agency?
The main function of advertising agencies is to develop a strategy to publicize your brand, your product or your service and position it in the market through the creation of ads, their execution and dissemination.
An advertising agency will help you choose the best way to convey the message you want to get across to your audience. Are they the most appropriate to help you select the means by which your ads should be distributed.
What is the difference between an advertising agency and a marketing agency?
After having seen these things about advertising agencies, you may have doubts about the difference between an advertising agency and a marketing agency.
Well, I’ll summarize it for you.
As we have seen, an advertising agency is basically dedicated to creating, executing and distributing an advertising campaign, while a marketing agency goes much further than that.
The work of a marketing agency begins much earlier. This is dedicated to creating the strategy as a whole, it begins by discovering who the ideal client is and creating the buyer persona, determining a communication language and segmenting the public so that the advertising agency can do a good job. Afterwards, it is the marketing agency that monitors and analyzes the data and determines the path to follow for the campaign based on the results.
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As you can see, the work of the advertising agency is complemented by the work of the marketing agency. Therefore, if your company already has a marketing department or a person responsible for this, you only need an advertising agency, otherwise you will first need a marketing agency.
How to choose an advertising agency?
Here are some points you should consider when choosing an advertising agency:
A very important point before choosing an advertising agency is to find out if the agency you are considering has already worked with your field, it is a point in favor if it already knows and understands your market in order to achieve better results.
Another very important thing is this point, if the agency works with other companies in your sector, you must be sure that your brand information is totally safe.
Campaigns are worked with deadlines and it is essential that the agency strictly adheres to them.
Choose an agency whose professionals are recognized in the market and carry out creative work, this last point is essential to obtain better results.
A bit of history…
Before advertising agencies emerged, advertising agents emerged, let’s see a little bit of this story…
The first known Advertising Agent was William Tayler. This professional sold advertising space in London newspapers.
In this year, James White, in addition to selling advertising space, also began writing ads and thus became the first copywriter.
The first advertising agencies are created in London: Newton & Company and Baker & Company, they exclusively sold advertising space, they were known by the name of Advertising Agencies.
Volney Palmer opened the first advertising agency (already under this name) in Philadelphia, United States, the agency was called News Paper Agency.
Advertising agency “Calkins” is the first to create a complete plan for an advertising campaign.
Since then, many things have changed about the functioning of an advertising agency, but it was all thanks to this natural evolution that occurred until the 19th century.
Interesting right? If you liked the post and want to delve deeper into the subject, discover everything about advertising by reading this very complete article.