Creativity and innovation are essential to any content marketing strategy. To attract the consuming public it is necessary to be creative, the public is eager for novelties.
It is due to this need that crowdsourcing arrived, to help us get creative and innovative ideas that solve various problems, with the collaboration of our own audience.
Do you want to understand more about the subject? So, join me in this article!
What is Crowdsourcing?
Crowdsourcing is a practice by which a large number of people are summoned to contribute ideas in order to find a solution to a task.
This word was created in 2006 by Jeff Howe, journalist and editor of the electronic magazine Wired. The word comes from the terms crowdwhich means crowd and sourcing, whose meaning is supply.
This practice allows a task usually carried out by a group of specialists to be carried out through an open call by a large number of people.
What examples of Crowdsourcing exist?
There are many examples of crowdsourcing especially in marketing. Here we see some of them:
New Burgers at McDonald’s
The popular hamburger brand decided to create a UK crowdsourcing campaign summoning the public to create a new line of hamburgers. The participants created the new sandwiches with the ingredients they thought fit and gave their creation a name.
Five hamburgers were selected and sold for a limited time in McDonald’s restaurants.
Models for Marc Jacobs
One of Marc Jacobs’ brands, Marc, decided to choose the models for its new campaign in quite a different way. He made a call through social networks, basically Twitter and Instagram, for the public who wanted to participate. Using the hashtag #castmemarc Almost 70,000 people participated.
In the end, 30 people from different parts of the world were selected to go to New York. Of these, 9 were chosen to effectively participate in the brand’s campaign.
The well-known brand of building block toys decided to create a page for users to contribute creative ideas for the brand.
The section lego-ideas allows users to leave their ideas for new brand products. For this, the collaboration of other users is necessary, so the strategy becomes a kind of crowdfunding.
The difference is that instead of collaborating with money, collaboration is sought in the form of votes. Each one of these ideas that reaches 10,000 votes, goes through a feasibility analysis by the company. If the idea is accepted, it is produced by Lego and the creator receives a reward.
In some cases, you can even receive part of the profits obtained from the sales of the product.
How can it be used by companies?
As you can see, crowdsourcing allows various strategies that will help give visibility to the brand. In addition, it is possible to obtain quite creative ideas that would otherwise be difficult to achieve. Involving the public in such a practice can be an excellent marketing strategy.
Now let’s see how we can apply it in a digital marketing campaign.
How is it related to Digital Marketing?
Social networks allow the reach of a large audience with segmented interests. It is in this way that a crowdsourcing campaign can complement a Digital Marketing campaign.
The digital presence of any brand is reflected in social networks. It is on these networks that the brand’s content is shared and that users can interact with it. It is for this reason that an excellent way to summon users for some crowdsurcing is through the social networks where the public we want to reach is found.
This practice encourages interaction and helps resolve any problem quickly and efficiently.
Involving the public in the search for a creative solution with some kind of reward can be one of the best ways to give your brand more visibility.
Using technology to reach the consumer is part of the digital transformation we are currently going through. Adapting methods to more effectively reach the audience we are looking for is the best way to reach them.
What are the advantages of Crowdsourcing?
Throughout the text you must have noticed some of the advantages that crowdsourcing can bring to any brand. But advantages of this practice are not lacking, here you can see others of them:
variety of ideas
Crowdsourcing allows you to get a large number of ideas. Not just theoretically based ideas, but ideas from consumers themselves. People outside your company may have a different approach, another point of view. The point of view of those who consume, essential for the success of any business.
People who participate in an open call for crowdsourcing have nothing to lose. They do it anonymously and are not afraid of the opinion of others. It is in this way that the most innovative and creative ideas can come to you that you could never have imagined.
You reduce costs
Crowdsourcing allows you to get amazing solutions for a very low cost. Entrants are not employees of your company and are only seeking to enter for a reward. You can get an excellent idea at a minimal cost.
You can discover talents
Among the participants you can find real talents for your company. If so, you can choose them for a future project.
Technology allows reaching a large number of people in a personalized and interactive way. Consumers want to be part of the brands they consume and want to have an active say in their favorite products.
It is for this reason that crowdsourcing can be the solution you are looking for for your marketing strategy. In this way you can obtain innovative and creative solutions and, at the same time, get closer to your audience, giving your brand greater visibility.
We live in a time when technology evolves daily, do you want to know how to survive the digital transformation? Then don’t miss this article!