Of course, the great leader in the world of search engines is Google. We are so aware of this that in many parts of the world it is often said: “if it is not in Google, then it does not exist”.
But, have you ever wondered what other search engines exist besides this big Internet? There are really many others and today I want to talk to you about some of them.
It might interest you to know that from the moment they were conceived, search systems on-line have evolved to the point where they are now much more than a search engine.
They also work as browsers and analysis tools for SEO and Digital Marketing, social networks and more.
Good! Let’s now see some of the most popular options (alternatives to Google) in the digital market and their most particular characteristics.
10 search engines less famous than Google but no less important
Historically it is known as one of the first search systems on-line. Yahoo!, believe it or not, was an Internet giant in the 1990s and for much of the first decade of the 2000s.
Since its creation, its purpose was to function as a directory of web pages that could be organized in a hierarchical manner and, over time, a search engine was incorporated into its portal that made the user’s work easier.
As this American company gained momentum, it grew in other digital productssuch as email and the incorporation of advertisements that appeared to the user during their search.
The search engine of Yahoo! It has specific features such as independent search for keywords and in specific formats (image, news, videos).
It is also capable of caching HTML formats and performing advanced searches. It also has excellent spam control and virus detection.
Currently, Bing is one of the most direct competitors that Google has. It belongs to the Microsoft company and is by default the start search engine on computers that have its systems installed.
In this way, Microsoft has intelligently joined this market or business, trying to capitalize on customers who frequently use its Office suite products.
In addition, the Office work tools are synchronized with what you are looking for, so that all the work material is saved immediately.
For companies that invest in Digital Marketing, Bing could be an interesting search engine to help achieve solid web positioning, in a segment of consumers who prefer this option over Google.
Among the list of some alternative search engines to Google, Ask also stands out. This platform was designed primarily for the purpose of doing search tasks, but focused on quite specific topics.
Unlike other search engines, Ask focuses on the question-answer format, rather than word-by-word filtering. In addition, you can search in different languages and the answers you will receive will be immediate and quite precise.
To stay competitive with the most popular search engines, Ask incorporated a format in which you have the possibility of creating a user profile and saving the searches that seem most interesting to you in a folder, so that you have them at your immediate disposal, even from other computer than the one in the source search.
4. Duck Duck Go
It is a search engine that has taken a lot of boom in recent years.
Its database is fed by other important search engines and public domain web pages, and with all this data it filters what it considers most important.
Another reason why this search engine has grown so much in users is that, as one of its most aggressive slogans promotes, “Google tracks you, we don’t”.
This has to do directly with the handling of the personal data privacy provided by users to the network.
DuckDuckGo is a private search engine that is not interested in collecting personal information, let alone sharing it.
As an SEO tool, this search engine usually positions very well on pages like Wikipedia and therefore on the links that it publishes.
Another interesting fact is that DuckDuckGo is the second search engine alternative on some Apple devices, even on mobile phones, therefore it is recommended that if you have a web page, you have an adequate and quality design.
As additional information, this search engine has the peculiarity that you can also search for audio and its synchronization with Soundcloud will allow you to listen to whatever you want at the moment.
Taking advantage of the scandal about the domain and mishandling of users’ personal data, Startpage also launches its promotional campaign to sell itself as one of the most popular search engines.
Although on their website they make it clear that their database is fed directly from Google, they stand out as features of interest that you can browse the web without being chased by advertisements.
It also points out that you can do visits anonymously and your data will not be recorded in any way.
It also offers you direct searches, so that those recommendations of topics that often take you away from the main focus of your research will not appear.
Yandex is not only a powerful search engine, but also it is one of the largest Internet companies on the European continentwith its main base in Russia, a market that, by the way, Google has not yet been able to fully capture.
Its portal is one of the most visited in that country, as well as in Ukraine, Kazakhstan, Belarus and Turkey. The characteristic that mainly makes it a leader in this market is the command of the language.
Another plus is that it has its own analytical tool, appropriate for Digital Marketing and, specifically, Content Marketing strategies.
It has its own browser and, among other options, offers news on financial issues, banking and world currency exchange in real time.
With more than 700 million web pages registered in its database, Baidu becomes the most popular digital search engine in China, which also makes it one of the most widely used in the world.
Like some of those that we have already mentioned before, the advantage that users like the most is being able to search for files in audio format. It is also one of the first to achieve search results through capturing images.
As for the search engine and Internet browser market, Baidu has the advantage that it complies with all the regulations established by the censorship law in China. The opposite case occurs with Google and all social networks, which are almost completely banned in that nation.
Interestingly, some call it the Chinese Google because it has not been limited to the search engine, but has also been segmented into other services such as forums, encyclopedias, data storage in the cloud and maps.
This search engine brings to your screen everything that the rest of the search engines do not show.
Gibiru is an uncensored search engine that makes sensitive content available to the user that is not usually found by the consumer.
This happens because its search engine works with an anonymous proxy that is able to recognize hidden content and make it available to you for consumption.
Once again, this search engine is sold to the user as a safe alternative that will never make their personal data public.
As if the alternatives to surf the Internet were few, in addition to the search engines that we have described before, there are some in particular that are designed for the exclusive search of particular topics.
Let’s see what this is about!
It is a special tool that is used to search for scientific material such as theses, magazine articles or projects.
This database exposes the content registered on the Internet from different universities, research centers, companies or organizations.
On this site it is possible, in addition to browsing the same topic, to compare data, collect specific figures, contributions and more. This tool makes its way into a fairly specific sector but with a great future.
It is an image search engine that is free to use and in high resolution. It is also known as the photographic web Flickr and has more than 1 million images that can be downloaded and used without any type of restriction.
Among its features are the search filters that allow you, for example, to find images that can be modified and others that can be used for more specific commercial purposes.
Internet search engines are undoubtedly an increasingly indispensable tool in everyday life. We use them to find directions, recipes, research articles, images, and more.
So much presence in the life of the user makes them a tool on which companies are constantly working to improve, so that they can generate more and better content and that they are increasingly easier to access.
Based on what we have described before, if we now talk about SEO or positioning strategies, what we really should consider is the importance of reaching the first places not in the search engine that we consider the world leader, but on the Internet itself.
With this and to finish, it is important that you know that web search engines work through algorithms that analyze the different pages and, in this way, determine the ranking of positions. That is why it is so important to have an optimal and well-designed site.
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