One of the most important things to consider in your digital marketing strategy is your SEO, but why?
SEO or Search Engine Optimization, is the strategy with which search engines can crawl and index content, and which helps to find a website and its pages on the Internet.
So in short, Without SEO, you will not succeed in today’s digital landscape.
And while it’s important, it can also be confusing for marketers, and one of the big reasons behind that confusion stems from the fact that SEO doesn’t happen overnight.
Therefore, so that you do not go into despair, in this content we will explain:
You are ready? Let us begin!
Why does SEO take so long?
Before we look at exactly how long it takes for SEO to have an impact on your business, let’s first take a look at why SEO takes time to show results.
Google constantly updates and improves the algorithm that crawls and indexes pages, and also regularly improves the functionality of the search engine.
When SEO started to enter the scene in digital marketing strategies, there were many shortcuts or tricks like keyword stuffing to play with the algorithm to get better results.
Today, Google has worked to optimize the algorithm so that it cannot be cheatedin order to help users get the results they want instead of just finding websites that know how to cheat.
As ranking at the top of Google became more challenging, it also began to take much longer to see SEO results.
What does SEO include?
SEO is a mixture of the better practices And there are many different factors that work together to impact your results. These factors may include:
Page trustworthiness refers to the authority, relevance, and trustworthiness of a page. A website needs all three to have the best SEO results.
The algorithm is capable of differentiating good quality content from those that do not.
Bad grammar, incorrect punctuation, and content that doesn’t have useful information can negatively affect your SEO score.
Your website pages should load at an average speed of 1.28 secondsor the algorithm will lower your SEO points.
Safe browsing for users
Not only does your website need quality content and fast loading time, but it also needs to be safe to visit. So any history of viruses or hacks will hurt your SEO.
People like to interact with elements on web pages. Adding quizzes, calculators, or clickable content to your visual icons can improve your SEO.
Poor quality images or images that don’t have the right alt text can hurt your rankings. On the other hand, optimized images can attract quality organic traffic.
How to know if SEO is working?
While there is no magic website that can analyze every part of your SEO strategy and give you a single answer, there are many ways to check.
However, below we will give you some of the tools that will help you understand where you are positioned and where you can find areas to improve:
- SEO on page;
- SEO plugins;
- link building;
- Technical SEO;
- software platforms for SEO.
Metrics to Watch
While these tools can help you understand your SEO performance, you’ll need to understand what the metrics they refer to mean.
And here are some of the key SEO metrics you’ll need to master to be a digital marketer:
The number of times a user has “seen” your links, content or ads.
The number of times a user has clicked on your links, content or ads.
The traffic that comes to your website through a search engine after entering a query in the first results.
The number of ranked pages
The number of pages that currently rank high in search results.
The number of backlinks
The number of links from other sources that connect to your web pages.
Referrals from other websites
The traffic that comes to your website from links on other web pages or sources.
The relevance of your website to specific subject areas or industries.
The relevance of a website page to specific subject areas or industries.
References from other websites or sources that directly mention your company, brand, products or services.
The number of actions visitors take on your website that provide data about them, such as clicking a link, filling out a form, or adding your email to an email list.
When are the SEO results seen?
Now that you understand why SEO takes so long and what metrics you should look at when checking your performance, let’s cut to the chase and answer the question.
How long does SEO take? The short answer is between 4 and 12 months.
The longer answer has to do with all those factors we mentioned that relate to your SEO strategy.
If you target low competition keywords, you can start seeing results within 4-6 months.
Increases in traffic and conversions should be trackable within 6 months to a year, as long as your new SEO strategy is working for you.
However, with high competition keywords and high domain and page authorities, it can take much longer, sometimes up to 4 years, to see strong results and good rankings.
Note that your SEO strategy will also need to be developed and adapted to changes in the Google algorithm.
As the world of digital marketing and SEO continues to evolve, your approach will need to move with it.
7 techniques to succeed in your SEO strategy
SEO is an ongoing process. You can’t just change a few factors, leave the rest alone, and expect significant results.
However, there are some things you can start doing today to be successful in your SEO strategy.
here are our seven main techniques:
1. Write for your audience
Google’s algorithm doesn’t just look for keywords and leave it at that.
For your content to gain authority and trust, you must write for your audience. Google will not only see an improvement in quality, but you will start to gain more traffic.
2. Create impactful headlines
Catchy headlines that have a relevant keyword in them and grab the attention of audiences have a much better chance of ranking high.
Devote time and effort to your headlines to see results in your positions.
3. Use rich keywords
Keyword stuffing and other keyword “tricks” will no longer work to fool the algorithms, so you should think about building quality content.
Still, you can use keyword-rich phrases to get the attention of search engines the right way.
4. Structure your content with best practices
The structures and layouts of your posts also play an important role in your SEO ranking.
The format of the publications must have elements such as:
- short paragraphs of text;
- enumerated lists.
5. Include images
Images are useful ways of communicating information visually, and the search algorithm knows that readers like images on posts and pages.
Start including images in your posts and make sure to do technical SEO on the backend, like alt text.
6. Include interactive elements
Interactive elements are other ways to engage with readers in your content.
Quizzes, surveys, calculators, interactive ebooks, and maps are examples of the types of interactive content you can start adding to your pages.
7. Boost content with social media
Helping your content get found doesn’t have to rely solely on keywords and search engine results page rankings.
By boosting your content across social media with useful hashtagsyou can attract more readers and in turn encourage the algorithms to rank you higher with an increase in views.
Conclusion, how long does SEO take to work?
Well, you already know that your SEO strategy is essential in a marketing program. healthy and prosperous digital marketing.
While it may take some time to show results, the ultimate goal is to have a website that ranks well and is continually adjust to Google algorithm changes to guarantee the best results.
Keep your faith and optimization going.
And if you want to understand exactly where your SEO is today, and the steps needed to take it to the next level, keep reading by downloading our Complete Guide to SEO!