Whether you write professionally or simply own a brand and want to build an audience, it’s important to know how to write an opinion piece.
This type of content makes Internet users and readers see that on the other side there is also a human with perspectives, points of view and arguments on certain topics and situations.
What is an opinion piece and how do you write it?
The opinion article, also known as an opinion column, belongs to the journalistic genre and aims to express the author’s opinion on a current issue and arouse the interest of public opinion..
To write an opinion article, you must make an introduction that hooks the reader, expose a thesis, argue for or against it and, finally, conclude the text.
So, you are probably wondering, “how to develop each of these parts successfully?” Precisely, in this post we will show you!
Below we will explain the 9 steps you must follow to produce a solid, eye-catching and quality opinion article.
1. Choose a theme
When you consider how to write an opinion article or any other text, you should know that everything starts with the selection of a topic.
Logically, in the case of an opinion article, the topic must be relevant and of interest both to you and to the public.
For this reason, much of this content focuses on current issues that have a direct impact on people’s daily lives, such as technological advances and new devices, for example.
2. Educate yourself on the subject
Once you select the topic of the article, try to know everything about it. Devote enough time to the research process, regardless of whether you consider yourself an expert in the area to be played or not.
Although we know a lot about something, we will always find new elements and data of interest through specialized references and even in the already traditional search engines.
The research process will give you enough elements to develop solid opinions and arguments about the topic and even give you ideas on how to develop the text.
3. Go straight to the point
As you already know, the structure or outline of an opinion article begins with an introduction that catches the audience.
In addition, this must go straight to the point, that is, it has to expose the thesis that will be raised.
Unlike essays, in this type of text, detours are not appropriate and, instead, the ideal is to show the reader the theme and common thread that will follow until the end.
Of course, by this we do not mean that you cannot place literary “embellishments” or striking expressions at the beginning of the text, as long as this does not detract from the precision and relevance of the introduction.
4. Argue about the matter
After presenting the thesis in the introduction and even your point of view, it is important that you start with the argument.
Explain the reason for your opinion on the topic that is developed and, also, the relevance of talking about it.
Another very good practice, which is essential to mention when it comes to how to write an opinion piece, is to support the arguments with data and solid points.
Although this is your point of view, it is important that you demonstrate that your perceptions are based on hard facts and statistics.
5. Use the active voice
It is important to be direct and include yourself in the development of an opinion piece.
For that reason, it is essential that you avoid the passive voice of traditional news and, instead, opt for the active voice.
For example, instead of writing “it is expected that in 2020 industrial labor will be replaced by machines”, you can write “I hope that in 2020 companies realize that it is necessary to carry out production processes through machines” .
6. Use examples and include the reader
An opinion article must be deep, precise, analytical and, at the same time, easy to “digest”.
To make reading more enjoyable and understandable, you need to include examples and everyday situations, which also allow the reader to feel part of the topic or identified with it.
7. Provide a solution
This point is very important! Every article must be accompanied by a proposal or solution on the topic that was discussed.
Otherwise, it will simply seem like a critical text, which does not offer alternatives or ways to improve a certain situation or fact.
In case the opinion article focuses on the positive assessment of a decision, innovation or other aspect, you can talk about the importance of what you consider “good” being maintained in the future.
8. Conclude the exposed ideas
Every text must be accompanied by a conclusion, which captivates the reader and, furthermore, serves to reaffirm the message and purpose of the opinion piece.
A good conclusion or closing must be engraved in the minds of the readers after consuming the material and even impact their lives (in a positive way) or raise awareness.
9. Do a general review
Regardless of whether you use word processors such as Word or write directly on the platform or program that will be used to publish the article, it is important that you do a thorough review before finishing the work.
Even the best writer misses little typos, inaccurate data, and hard-to-understand sentences.
Also, analyze that the text is really faithful to your opinion and expresses the message that you intended to convey from the beginning.
Otherwise, you will have to make some structural and background changes that, although they can be annoying, will be necessary for a good final result.
Perfect! If you accompanied us here, you already know how to write a quality opinion article.
Simply follow these steps in detail and you will see that the text will connect with the receivers and will transmit a clear, precise and interesting message.
Remember that through this article you can achieve a great connection with readers, showing your human side and perceptions as part of a brand or editorial medium.
If you are passionate about the world of letters or understand the importance of captivating the public through relevant and quality content, be sure to download our guide to the perfect text!
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