This social network has been updated over time, introducing new features; like the Stories, the lives and, of course, the carousel. This last function could be compared to the Facebook photo album.
An application like the Instagram carousel allows you to upload multiple formats in the same publication. Also, you can combine photos, videos, boomerangs, and GIFs, all in the same post.
This makes her a powerful weapon to publish our content in a creative way that catches the attention of potential customers. In fact, many fields are making use of this tool on a daily basis. For example, Community Managers use it to actively promote and advise, digital media share news summaries and brands carry out ‘branding’, showing how their business works.
Do you want to know the benefits of using the Instagram carousel? So, read on!
Benefits of the IG Carousel
As we mentioned before, this tool has multiple benefits, if they know how to take advantage. One of the objectives of this post is to tell you about some of the strategies that can be applied to get the most out of this powerful application with so many millions of users.
Show the result of your product
That is, show the before and after. With a carousel you could post how something looks after using your product. In this way, the user could see the benefits of using what you promote. This strategy is widely used by cosmetic brands, which teach the benefits of using their products or treatments.
This first strategy is very important, since it gives the user a real vision of the results of using a product. Likewise, it increases the veracity of the company, and above all, it increases the trust that the client places on that brand.
Publish a set of products
With the Instagram carousel you can now display a whole set of products in the same album. In a first image or collage you could show the complete pack, and in the images that follow each product separately.
Tell a story
Large companies use this feature to tell a story with images that moves the user. This strategy appeals to the user’s feeling, so that be identified with what happens in the plot of images shown to him.
Create a photo tutorial
The Instagram carousel allows very easily the creation of a photographic tutorial with which we have step by step, photo by photo, the instructions for using a product.
This makes the user see easiest way how to use the product you promote. Also, it can be used to publish some review or experience of your customers.
Keep in mind that videos or boomerangs can be added to all these strategies, to boost the publication and make it more creative.
It is highly recommended to use programs Image processing and videos before making your post. This way you will improve the aesthetics of your publications and make them more striking.
Now you will learn some tips to use the carousel correctly.
An Instagram profile that is too loaded has always looked bad. So the first thing you can do is plan your posts well before making the post.
Select the contents so that they are not repeated too much in the series of images that you will post. One way of not overloading the carousel too much would be, for example, to vary the type of content you publish by inserting videos or other formats.
Study your target audience. Think about what they need and what they expect from your posts. Captions are very important. These can supplement the information in your post. If you manage to write a creative caption, you will capture the user’s attention.
Hashtags are also very important. Through them the user can find information related to the word that follows the # symbol. Of course, so important are the hashtags, such as the number of them and the precision they have. It is not necessary to overload a publication with too many, moreover, that would harm the interest that users may have in your publication. In addition, it is essential to look for some hashtags adjusted to the product or service you are promoting.
How to publish?
Posting a carousel on Instagram is very simple. Next, discover how to create your own carousel following a few simple steps:
- First of all, you must have the app updated;
- Choose the first photo you are going to upload;
- Click on the image waterfall icon that appears on the right;
- Now you can choose up to 9 more files (Images, videos or boomerangs);
- Add your favorite filters, change the order of the images and tag whoever you want;
- And publish. That easy!
As you have seen in this article, the Instagram carousel opens up many possibilities when it comes to promote a product or service. It is a tool with multiple benefits; if used correctly, considering some indications. In addition, you have seen that it is not difficult to make a publication in it.
Now that you know what this tool is and how it works, as well as how to get the most out of it to design a marketing strategy: what are you waiting for to start using it?
If you want to be informed of the latest news and information about this social network, don’t hesitate to download our e book“The Ultimate Guide to Instagram”. In it you will find a detailed description of all its features and you will know how beneficial they can be for your next campaign.