One of the great challenges of a Content Marketing strategy is to involve the user and make them develop a positive feeling in relation to the brand.
That way, even if you don’t buy anything at the time, the company will stay on your mind, which may result in a future business opportunity.
Interactive content has played an important role in this, since it makes the user participate in what is happening on the screen. In fact, interactivity is one of the key factors in experiential marketing, contributing to a strong relationship with the audience, greater brand reach and positive feedback.
Perhaps you intend to use interactivity on your company’s website, but the truth is that this concept began to spread more intensively recently.
So, nothing better than knowing some interactive sites to inspire you, right?
That is exactly what you will find in this content. We’ll also talk a bit about experiential marketing and how to create an interactive website. Next, we will cover the following topics:
Do you think if we start? Keep reading!
What is an interactive website?
Interactive sites are pages that offer personalized experiences where the user has the power to be part of the interactions.
Because it is something different and able to easily engage people, interactive websites can make the audience remember the brand, and even generate word of mouth marketing.
Regardless of where and how interactivity is applied, the goal is to encourage user participation.
Likewise, it is necessary to find ways to transmit the values of the brand through these experiences. This work generates a lasting relationship, building customer loyalty.
For those who are thinking about how to create a website, there is the advantage of being able to pay attention to interactivity from the beginning. However, it is also possible to use interaction design to adapt a ready-to-use website that does not yet have interactive elements.
Do you want to see some examples of interactive sites? So, continue reading!
12 interactive sites to inspire you
Now that you know what an interactive site is, here are 12 examples to get you inspired!
daesk It is not only based on a colorful site, but also full of interactivity. There are elements that move or appear during navigation.
In the case of some titles, the letters appear one at a time as if they were being typed while browsing. In addition, there is a video that simulates the use of the company’s platform.
This site it was created with the aim of being like a virtual new year card, but it is very different from an ordinary card.
Through interactivity, it is possible to modify the background and interact differently with each of the words presented on the screen.
Or not is a food delivery service where its business values revolve around respect for the environment and people’s health.
When entering the company’s website, we will find elements that appear or slide during navigation. All this without counting the beautiful colors and high-quality photos.
5. My Banxico
This interactive website created by the Bank of Mexico, allows the user to interact with the different pages and learn more about the history of money, the value of money and some more advice on finances.
the business of netapp are cloud solutions. They created an infographic that shows the visitor how much a company can grow when its infrastructure has the capacity to absorb new demands.
The piece has several elements that move discreetly around the screen and texts that appear as we scroll down.
Nike created a interactive website to publicize their line of “React” sneakers. When you enter the page, you see a kind of character made of random materials that refer to comfort.
Then you can click “go” and build your own character; giving you your favorite tennis model. Then you can share your creation on social networks.
The carrier DHL created a interactive landing page to help the customer find a solution to their need. The first step is to inform if the shipment is personal or commercial, then the website directs the user to the most appropriate service.
This site is a bit different from the ones mentioned above, since it is a site to host an interactive video clip of the singer Mai Lan, in which it is possible to change the background of the video, cut the things that appear on the screen and change the “perspective” of the scene.
10. Timothee Roussilhe
Timotheé Roussilhe you are a creative developer or creator, who has put together a portfolio that lives up to your specialty.
To begin with, the site tells the user: “Don’t press this!” (“Don’t press here!”). Our reaction is to simply click on that spot, which causes various letters to spread across the screen. Then the message appears: “Damn! Now scroll down.”
While you browse, it is possible to learn about the main work of the professional, all in an interactive and very entertaining way.
iContact’s job is to offer email marketing solutions. The company created a calculator to help potential clients calculate how much they can save on the services offered in order to make a decision. Immediately after discovering the values, the visitor can click “Sign Up Now” to close the deal.
12. Francois Risoud
Finally, we have a very interesting last portfolio. The spot that is in this image is dynamic when the site is accessed live. It can be reached with the movement of the mouse, causing it to spread across the screen. After a while, the drops accumulate in the center again.
But the objective is precisely to spread the virtual liquid to be able to access the button below. You are then taken to the main part of the site, which introduces Francois Risouda development professional.
The interactive sites that you just saw can give you some ideas of what you can do. This can have a great impact on your Digital Marketing strategies, since interactivity works in a way that is well aligned with user behavior.
Have you seen how amazing interactive sites are, and wondered how to do that on your own? Don’t worry! We have separated some interactive elements that you can include in your company’s website!
Interactive elements to include on your company website
Next, you will find some types of interactive content that help improve the online consumer experience.
Quizzes or quizzes have become very popular, mainly due to BuzzFeed quizzes. In addition to entertaining, they can be a way of educating the public.
Of course, creating one of these requires a lot of creativity, and it can go viral with well-made content.
Here is a quiz that the Rock content community created for freelancers to test their SEO knowledge.
You can create an interactive calculator and embed it on your company website to help potential customers understand how much they will save on your product or service. It would even be a good idea to offer some bundled content to explain your organization’s solution in detail.
Because it requires user engagement, an interactive calculator can improve engagement with your content, increase time spent on page, and even increase conversions.
Here’s an example of an interactive calculator that encourages breastfeeding by helping mom see not only how good it is for her baby’s health, but also how much she can save.
You already know about infographics and you know that they are a great way to present data to those who visit the site.
In addition to being educational, they can help your business get found by Google image search engines. All this without mentioning that infographics have a good chance of being shared on social networks.
But what if your infographic is interactive? Well, this type of content is very pleasant to consumebecause it is possible to include various effects that make browsing pleasant.
Check out this infographic from RightSource Marketing. As you scroll across the screen, items appear and move, providing a very interesting experience.
Videos are immersive by nature, imagine including a touch of interactivity in them. This can cause the content to go viralor at least be widely shared.
Another benefit is increasing the time spent on the page, since the user may end up watching the video multiple times.
Honda did a fantastic job on an interactive video. When you press the “R” key, you can see another side of a man’s story, and that’s where the name “The Other Side” comes from.
During the day, he is an ordinary person, at night, an undercover cop.
Do you want to deepen your knowledge on the subject? If so, you should read our content: Interactive Content. And become an expert!