First, it is important that you know that you are not alone, because many people have a hard time understanding where to start and what aspects they need to prioritize to write a script.
On the other hand, the good news is that all these doubts will dissipate when you interact with valuable information and accurate advice.
So you can see that you are not the only one thinking about how to write a script, today we want to introduce you to Luciana. Our friend is a marketing manager for an information technology company.
Although she is an expert in her area and knows all the marketing trends, she has encountered a great difficulty: she doesn’t know where to start a script either!
Luciana is extremely committed to her work and it seems essential to her to be attentive to the latest developments in terms of marketing strategies. She knows very well that making an adequate script is what guarantees the success of the audiovisual resource, so she is eager to learn.
That said, now we’ll get our act together and start helping Luciana and you. We promise that this immersion in the universe of well-done scripts will be motivating and immensely helpful In your day to day.
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Characteristics of a fantasy script
Writing a script is not a simple or quick task, and it demands attention, will, knowledge and a lot of patience. This is because the greatest difficulty is in writing the scenes of the video in a way that provides the necessary intensity to the final production.
Like any story, it is essential that the script has beginning, middle and endbut you have to think deeper, because it is important to be aware that each specific part needs to have those parts.
On each unit or scene, it is important that it has a captivating dialogue, development while maintaining an air of mystery and a suitable transition towards the end of that part.
We started talking about the scenes because we want you to understand that for write a great script It is relevant to understand how the story unfolds, to know the characteristics of the characters, to detect which scenarios are appropriate and to think of interesting actions that can integrate all these scenic components.
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Starting from scratch: How to make a script with effective steps and tips
The prospect of starting from scratch is scary, right? However, everything is easier if you have a good idea.
Having a great idea is the first step towards success. But attention, it is important that Luciana and you know that they must be able to synthesize and concretize it.
Now, beyond this general information, we go to the main steps and tips to make a captivating and commercial script:
1. Strategic plan
A pretty cool way to start your script is think about some issues inherent to the project’s raison d’être. Aspects such as:
- So that?
- For whom?
- With who?
Answering each of those questions helps steer the work to the right point.
2. Look for inspiration
eye! Plagiarism is something extremely negative for your brand. At this point we are just suggesting that you look at similar content and look for inspiration.
That inspiration must consider your idea as a whole and the possibility of improving it to the point of delighting the target audience. At this point you will have to be clear about what the conflict will be and its best solution.
Get to know the brainstorming technique to get good ideas!
3. Think about the characters and the place in detail
This step fleshes out the future video, so it’s essential when discussing how to script. And it is useless to have an incredible idea and make an extremely attractive story if the characters and places are not very attractive.
To build characters and think about the place where the scenes will take place takes time, so stop and check every detail. For that, it is worth asking questions about the characteristics of both elements and filling out a file about them.
4.Build a briefing
All the information regarding your project must appear in this document, in this case, the video. It contains relevant data such as the client, target audience, weak and strong points, problems and opportunities, and resources needed to achieve your goals.
It is worth remembering that the briefing must be adapted to the needs of the company and the project that is being undertaken. The briefing has a fundamental characteristic: It should be as objective as possible.
5.Write a synopsis
Synthesizing the idea in a synopsis helps to understand which points should be prioritized and which need to be deleted. Another aspect that deserves attention is knowing how to detect which are the hot spots of the action, that is, understanding which moments will leave the public more excited.
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6. Treat the scenes
In this instance you must develop the selected scenes, but without including dialogues. At this point you will have to include details about the place, enhance the actions and neutralize points that apparently may make it difficult for the public to understand, among other things.
7. Include dialogue
Now that you have everything under control, it’s time to start with the dialogues. Perhaps at this moment another million and a half doubts appear.
In that case, stay calm and think what a perfect dialogue would be like if you were inside each scene. What if you were the protagonist?
Working on dialogues is not difficult when you know the characters, understand the reason for the scenes, and know the reason for each of the actions. As the script progresses, the dialogues are created in a more enjoyable and easy way.
Apart from carefully following these 7 steps, it is important that you understand the need to rewrite when the situation calls for it.
For example, if you consider that the script began to flow better from a certain page, do not forget to check the quality of the previous ones.
We hope that you and Luciana are calmer about how to write an audiovisual content script that generates excellent results. Would you like to complement knowledge? Download the ebook on Video Marketing and discover all the details on how to make the best videos for the Internet!