If you are wondering how that is possible, read on, today we will tell you the history of advertising and everything you ever wanted to know about its emergence!
Beginnings of advertising in the world
Advertisements have a role: disclose products, services and brands with the aim of stimulating business relationships. So, when it comes to advertising, it’s impossible to leave out its main fuel – commerce.
The oldest known announcement has emerged from the papyrus of an Egyptian merchant named Hapu, in the city of Thebes. He said the following:
The slave Shem having fled from his patron Hapu, the weaver, he invites all the good citizens of Thebes to meet him. He is a Hittite, five feet tall, with a stocky build and brown eyes. He offers himself half a piece of gold to whomever he gives information about his whereabouts. Whoever returns it to the shop of Hapu, the weaver, where the most beautiful fabrics are woven to suit each oneyou will be given a gold piece.
have you noticed the phrase “where the most beautiful fabrics are woven to suit each one”? Well, she is responsible for the first publicity claim. Hapu, while offering a reward to retrieve her slave, uses the occasion to advertise her product and talk about her business.
Do you see that advertising is as old as commerce?
It was in Classical Greece that advertising began to take shape, at a time when the first merchants led a nomadic life and sold their products from city to city.
Therefore, the method of the vendors was to shout their merchandise. Although it was not something very “strategic”, it was the way they had to make themselves known in the new towns they arrived at, then, the voice was the first advertising medium.
This custom spread throughout the Roman Empire, but here the banners (which served to locate a work, leisure or sale center) and the written one (made on square pieces of wood or whitewashed stone, where political decisions were normally reported) were also incorporated. authorities, advertisements for shows and merchandise).
The first transformation in the history of advertising
To be effective, advertising needs to reach many people. In 1450, Gutenberg made it possible by using techniques that allowed the multiplication of images and texts on paper − the printing press arises − the invention that would later pave the way for the first means of communication: the printed newspaper.
In the year 1625, the British newspaper Mercury Britannicus He published his first advertisement and, about 6 years later, the first section of advertisements was born. The advertising here did not yet have persuasive language − its intention was just to present the product or service to the readers.
The development of advertising
It is in the period of the Industrial Revolution that we see an expressive change in the advertising universe.
The Industrial Revolution meant the appearance of new companies and industries, leading to an increase in production which, in turn, increased the number of products circulating in the market. In that way, advertising began to play an incentive role in the consumption of goods produced.
With the improvement of the advertising technique, the messages became persuasive and almost completely lost their informative meaning.
All this publicity burst leads to the appearance of the first specialized advertising agency in Boston (USA), created by Volney Palmer in 1841.
In the following decades, new mass media emerged for the dissemination of advertisements.
Radio was the pioneer.
Through their transmissions, paid advertisements (companies that pay to advertise during programs) are born. This is a practice that gained popularity and remained present until the rise of television − another fundamental revolution for the advancement of advertising.
Television it gave wings to audiovisual creativity and the ads became much more interesting and convincing. In addition, advertising became the subject of studies, research and criticism, in order to assess its impact on society.
Recently, another revolution entered the life of advertising:
Disclosure spaces in search engines, portals, blogs, e-mails and social networks came as a new opportunity for advertisers.
With digital marketing, it became much easier to reach people and accurately measure the results of a campaign, something that until then no medium had allowed.
Advertising and marketing, how does this union occur?
Marketing is a set of strategies to help companies achieve their goals. It is the sector responsible for planning all the necessary actions to achieve the business purposes.
Advertising is one of the instruments that marketing uses in the creation of its strategies. It is the act of propagating a message according to the various marketing objectives..
An advertisement may have the purpose of selling a product, spreading an idea or attracting more visibility for the brand, for example.
In this way, advertising and marketing work together: while marketing is concerned with understanding the target audience and developing strategies to serve it, advertising focuses on reaching it with efficient communication. In this way, we can say that advertising is intended to disclose and marketing, to make the sale.
Talking about advertising is also talking about the ads that marked an era, that’s why I’ll we recommend this site so you can delve into the advertising history of the most diverse brands.
We hope you have enjoyed going through the history of advertising with us and if you want to comment and add knowledge on the subject, then use our comments space and leave us yours!