It’s a lot of people! And knowing this, entrepreneurs everywhere have chosen to sell on Facebook.
And that could not be different. With so many hits, it would not take long for people to realize its importance and start investing in digital marketing strategies in that medium.
Over time, Mark Zuckerberg’s Social Network has become increasingly professional, offering more resources for companies.
In the beginning, brands only used it to create a relationship with their audience. Today, it is even possible to sell through the platform.
If you want to know how to sell on Facebook and also see the tips to do it in the best way, continue reading this post:
How does the Facebook Store work?
Facebook Store is nothing more than a tool available by Facebook itself to advertise and sell products. The store section allows you to display and sell your products for free. That is, Facebook does not charge you any percentage for that.
However, according to them, this resource is being implemented little by little and may not be available to you yet. But learn more about the subject, to prepare yourself, by entering the link: Facebook Marketplace.
To create the section on your company page, you must click on the “Store” bar. You will then see a pop up asking if you agree to the terms. Then, you must choose the local currency and add your product next to your description. Very simple, right?
Now that you know what the Facebook Store is and how to create it, check out some tips to promote your business and improve your sales.
By the way, don’t miss the free ebook on how to do Facebook Marketing. Download it here!
6 tips for selling on Facebook
Even if your focus is just selling, you have to do it the right way! Advertising and waiting for the money to reach your pockets is not a recommended practice. Then, you have to pay attention to some details that will help you sell more on Facebook:
- make entertaining posts
- Upload good photos of the product
- make contests
- Create short videos
- Boost your posts
- Redirect the user to your website
Let’s develop each of them:
1. Make entertaining posts
You already have your business page and want to promote your products or services, correct? Surely, disseminating promotions or news is essential. However, you must first generate engagement with your audience to attract their attention.
A page that is just trying to sell all the time can turn potential customers away. It is important to balance sales posts with other more relaxed and entertaining things that help to get closer to the public.
One way to generate engagement is by asking questions on your page. If your company is a bakery, you can make the following post: “Sweet bread or croissants: which do you prefer? This way, it is easier for people to interact with you.
2. Upload good product photos
Taking a well-framed photo of an attractive product is a very important point.
Going back to the bakery example, imagine that you just baked a chocolate cake with a lot of filling. In that case, you can upload a photo of the cake with a caption like: “Are you hungry? Who can resist the temptation?”
Not to mention that posts with images on Facebook have 2, 3 times more interactions than those without images. So, always share the best photos!
That also goes for those famous motivational quotes. When you include a phrase in the image, the chances of the post being shared are much greater.
3. Run contests
Another resource that works quite well and generates a lot of engagement is the contest. People are naturally competitive and like to enter contests.
For example, you can choose the first 20 people who leave comments on the publication to give them something from your brand. Or maybe you can opt for those who leave the most creative answers to earn a credit value to spend with whatever they want in the store.
Imagine it like this, how many people are going to share the post and tag friends? And the best thing is that you will gain spontaneous publicity.
4. Create short videos
Videos can be considered a phenomenon today. Platforms like YouTube have gained more and more followers to them.
And Facebook was not far behind! In our timeline we can see thousands of videos shared daily.
Take advantage of the fact that the public has been interested in that format and use it too. But watch out for that! It is important that it is not a very long video, otherwise you can cause disinterest on the part of the users.
In cases like this, you can create a video to report something new in your company or produce a video clip for the reopening. The possibilities are many, you just have to be creative.
5. Boost your posts
Boosting your Page posts on Facebook is one of the easiest ways to reach more people. In addition, it is possible to filter who you want to reach so as not to waste your money or your efforts.
Among the options you can choose to filter the public, we have:
The most amazing thing about that tool is that you can use it according to your budget. You don’t have to spend a lot of money to promote your business.
Do a test with a low budget and analyze the impact of the action. As necessary, you can increase the investment little by little.
6. Redirect the user to your website
Having a site or a blog on the internet is very important for digital marketing. Even if you have a page with many likes on Facebook, consider creating a website for your business as well.
If you have a site and you are always producing content, use Facebook to direct users there. As soon as you have a new article published, for example, put it on Facebook too. Make a persuasive call and invite the audience to read the text.
For those who want to create an effective inbound marketing strategy, having these tools well aligned is a great option.
Creating actions that promote your Facebook page may not be so easy, but it is not impossible either. As you may have noticed, with some adjustments you can create a closer relationship and interact with the client more effectively.
Selling on Facebook is really quite advantageous and you can connect them with other links and sales channels. Your site is a good example of that.
You can go further and create a very valuable list with the emails of your audience on Facebook. Email marketing is one of the main strategies when it comes to closing sales. Therefore, always be attentive to opportunities!
Did you like those tips? Let us know in the comments if you have any questions or have any other strategies that can be used to sell on Facebook!