Social networks are great digital marketing strategies. Each of them, however, has special characteristics and offers different instruments to develop digital marketing strategies.
In Latin America, the main social network used is Facebook. However, another network that has been gaining many followers on the continent is the Instagram. This network has grown 23% per year, which is impressive.
Instagram is the social network of instant images and videos. Through it you can tell stories in a humorous, creative and innovative way. Through it you can also carry and promote your brand or your company among a very large number of people.
Instagram is a very easy network to use. However, the great challenge is to make your personal profile or that of your brand/company, be successful and attractive in this social network. Consider that it is a network with 400 million active users, used by 48% of the brands in the market and whose main users are between 18 and 34 years old.
The instagram profile picture it is the user’s first contact with you or your brand. And since we are very visual beings, it is very important to know how to change, choose and master some tricks about the photos for the profile of this social network. Here are some tips on technical aspects of how to choose and change Instagram profile photos.
How to choose the photo for Instagram profile?
The format of the images on Instagram is square (1:1 ratio), although there are applications that allow uploading images to Instagram that are not square. As the format of the images are in this proportion, we suggest that when choosing your Instagram profile picture, consider some tips offered by the page All Instagram:
1. The subject must be in the middle of the image
In traditional photography, the first lesson would be to never center your subject within the frame. But by centering the subject in an image whose ratio is 1:1, we give it more punch and manage to draw attention to it.
2. The size of the display must be considered
This is an exercise that is not normally done: think about how the photo will be viewed by other people. But for Instagram, this is a very important element to be considered, since the size of the display will be the size of a smartphone screen. Therefore, the frame must be closed, even if we lose the information of what is in the environment to focus on the objective of what wants to be shown.
3. Consider the rule of thirds
This is a well-known and very important photographic composition technique to be considered when choosing photos for an Instagram profile.
4. Value symmetry
In 1:1 ratio images symmetry can increase the aesthetic beauty of the image and further reinforce the focus on the main object.
5. Value the diagonals
In 1:1 ratio images the use of diagonals provides greater emphasis between the subjects of the image. To use diagonals, place the main objects within the same imaginary line that goes from one corner of the image to the opposite corner.
6. Induce the gaze towards the main subject
Direct the gaze of the person who is viewing the photo to the main subject, and for this, use the lines of the frame. With that, the image will have more strength and aesthetics.
7. Less is more
It is easier to get a good image when the frame is not cluttered with objects, but clean. Filling the frame with objects will not allow the image to be seen clearly.
8. Use panorama mode
A good strategy is to take photos in panorama mode and transform the image into a square format with the option to crop. With that, you will have more freedom to get the final frame and you will still be able to correct errors in the frame.
9. Remember to choose images with the sizes previously selected by Instagram
For the profile photo, the recommendation is a size image: 100 × 100, minimum: 110 × 110 and display: 28 × 28. For thumbnail images, the recommendation is 291 wide screen. And for square images the recommendation is: 1080 × 1080, display: 600 × 600.
How to change the photo for Instagram profile?
Here we present a Step by Step Of how change your profile picture and how view it in large size.
To change your profile picture:
1. Open the Instagram app.
2. Go to the Profile option.
3. Enter the Menu option.
4. Select the Account option.
5. Select the Change Profile Picture option.
6. Choose one of the available options: import from Twitter, choose library, take photo, import from Facebook and delete current photo.
To view your friend’s profile photo in large size:
1. Download the app Insta Big Profile Photos.
2. Enter the name of your contact in the search bar of the application.
3. View your contact’s profile photo in large size.
4. Select the option: save photo in your gallery, share photo or ignore.
How to optimize and improve photos for Instagram profile?
Instagram has its own filters and apps. However, there are a number of Applications available that can improve the quality of your photos and give them a professional air.
For photo editing and retouching, some of the available applications are:
3. A COLOR STORY
For him designsome of the applications are:
1. STUDIO DESIGN
Instagram is a network that allows you to tell stories through images. Take into account who your audience is and start sharing with them everything that you are passionate about or that makes your brand exciting.
To learn more about Instagram and learn about the digital marketing strategies offered by this social network, download our E-book.