To be recognized as socially responsible companies in Mexico said organizations must comply with a decalogue established and thus be able to be awarded with an ESR® Distinction.
The distinction is awarded by organizations such as The Mexican Center for Philanthropy, AC (Cemefi) and the Alliance for Corporate Social Responsibility (Ally).
In this article you will discover about these companies and how they have contributed to social impact actions. But before that, let’s start with the basics.
What is an ESR?
Socially responsible companies (ESR) have a business vision based on respect for people, ethical values, the community, the environment and the sustainability of future generations.
Inherently, such organizations see to it that their operations are sustainable economically, socially and environmentally.
This commitment is conscious, consistent and integrates both company personnel and shareholders, suppliers, customers, community, among others.
Benefits of being socially responsible companies:
- a better country is achieved, more transparent in its commercial activitiesin addition to prosperous and reliable;
- generates a better working environment, loyalty and commitment;
- risks at work are reduced and, savings in costs and expenses;
- proposes solutions towards the social and economic development of the community, due to links with it;
- increases shareholder confidence, improves partner acquisition and cohesion with the company, facilitates access to financing and attracts investment;
- It notably improves the organization’s public image in the eyes of interest groups and increases customer loyalty;
- it reduces polluting effects on the earth and stimulates a better use of natural resources such as water and energy, which produces a positive impact on the environment, in addition to a reduction in expenses.
Now, depending on the number of ESR Badges® obtained by companies from 2014 to 2018, our list is in the following order:
1. Model Group
Company dedicated to the production, distribution and sale of beer in Mexico and in the world.
It has created the Fundación Grupo Modelo, AC, which has the “Mundo Mejor” initiative, through which have focused day by day on promoting the development of Mexico.
Thanks to this, Grupo Modelo has obtained, since 2014, ten distinctions for being an ESR. And then its most outstanding programs:
Seven schools in Zacatecas and the Federal District have been created to contribute to learning through reading, the use of technology, the environment, human development and nutrition.
Likewise, with this program, plans are carried out to refurbish facilities in schools, libraries and storytellers to encourage the creative development of children.
Efficiency in the use of Resources
With the initiatives implemented, it has achieved a reduction in water consumption in all the company’s plants.
This 2018 they have had a value of 3.24 hectoliters of water per hectoliter of beer produced, which translates to 10.99% less than in 2013.
Compared to 2013, they have had an energy saving of 16.77%.
Also, they have joined the project “Greenhouse Gas Accounting and Reportingin order to reduce their gas emissions.
In addition, they have a proposal to reduce waste, in 2014 they recycled 93% of the waste and by-products generated in their brewing plants.
It is an alliance with civil society and government organizations, whose objective is to promote volunteer work within the pillars of community, environment and responsible consumption.
In 2018, they planted and conserved 140,000 trees, collected 52,870 kg of garbage on beaches, donated 7,480 kg of food, among other actions.
2. Toks Restaurants
It is a chain of fast food restaurants founded by Grupo Gigante that have created social responsibility programs, obtaining nine distinctions from Cemefi.
Some of the initiatives are:
Their dishes are made with artisan products, thanks to this they have benefited more than 800 small businesses.
Green fund to support collaborators
The resources obtained from the secondary separation, recovery and sale of solid waste are used to support company employees with situations in which medical insurance cannot cover cases such as wheelchairs, crutches, among others.
In 2017, the chain eliminated straws in beverages, which translated into a decrease of 32 million straws per year, that is, nine tons of plastic waste.
3. Coke Mexico
The Coca-Cola Foundation that has the objective of promoting volunteering through different cultural projects. And, due to his interest, achievements and results, he has obtained nine distinctions from Cemefi.
Your commitment is in:
With physical and nutritional education programs, they have helped more than 1.6 million people to improve their health.
In addition, they have positively impacted more than 45,500 children through education on proper nutrition and physical activity in indigenous school shelters.
In 2016, almost 1,000 hydration centers were installed in schools, impacting 280,000 students and teachers.
It promotes quality education by supporting the rehabilitation of 87 houses for the Indigenous Child.
Coca-Cola Mexico implemented the most important ecological reforestation program of its kind in the world, achieving more than 68 million trees planted, 21 rainwater catchment pots, and more than 60 thousand hectares restored.
In addition, it processes half of the PET (type of plastic used in containers), which is recycled in Mexico.
Likewise, 26% of the electrical energy used in the bottling plants comes from renewable sources, among other initiatives.
Being socially responsible is important for companies, as it increases the commitment and sense of belonging of their employees.
Also, its image improves significantly in the public opinion, as we have already said. Something that contributes directly or indirectly to an organization’s marketing plan.
How was the reading for you?
Socially responsible companies are always aligned with the values and ethics of their leaders.
Therefore, we invite you to be inspired by the stories of young Latin American entrepreneurs who have led their companies to success.