New social networks arise and disappear and many times we are not even aware that they once existed. However, knowing some of the not so famous social networks can help us capture a more specific audience that is often difficult to reach in the midst of so many people on the most used social networks.
One of them is Quora, a social network that has existed since 2010 with its English version and since October 2016 with its Spanish version. It is not as well known as other social networks but it may be that your audience is here, therefore, accompany me carefully because in this article you can find a mine.
What is Quora?
Quora is a social network of questions and answers that in a first contact reminds you of Yahoo! Answers, but it’s actually quite different (I’ll tell you about some of those differences later).
The objective of this social network is to share knowledge, any of its members can ask a question and any other can answer it. When you register on the network, you choose your topics of interest, therefore, the questions that appear on your wall are those that are related to the topics of interest that you chose, assuming that they are the topics you know the most about.
When responding on Quora you can, in addition to using words, use images or videos and also place a link complementing your answer, yes, beware of spam, the link can only be there if it is really part of the answer.
Other users can vote for the answers they consider good, just by clicking.
How to become part of Quora?
Initially you could only be part of Quora if you received an invitation from a member. Today it is no longer like that, you just enter Quora and register with Google, Facebook or with your email address.
It is mandatory to register with your real and full name. Once you are registered, you are already part of the platform and you can ask and answer questions.
What are the differences between Quora and Yahoo! Answers?
There are some important differences between the two platforms, here I mention some of them:
- Quora requires you to register with your real name, for this reason users think twice when asking or answering a question, so the quality of the content is usually better. When responding there is the option to do so anonymously, but this option is rarely used.
- The platform has a more serious and formal aspect, so the questions and answers also follow the same line. Being a serious platform, it attracts another type of public. Its objective is really to exchange knowledge and the vast majority of users respect it.
- Yahoo! Answers was just one of the many platforms that Yahoo! had, while Quora is only dedicated to the exchange of knowledge.
- Quora is more rigid with its users, there are filters and moderators that are aware of the content, if you break the rules they simply exclude you from the community, and that is why you can find better quality content.
- Copying and pasting is not allowed on Quora, if you do this you will be penalized.
How to use Quora in favor of a marketing strategy?
On Quora you can demonstrate your mastery over certain topics and you can create an excellent marketing strategy in these two scenarios:
You are a self-employed professional
As a self-employed professional, it is very important for you to demonstrate total control over the subject in which you work and it is here that you have an audience thirsty to absorb all your knowledge.
Quora public looking for information within the platform, he is hungry for knowledge, so take the opportunity to answer as many questions as you can in the area you master.
Within Quora you can create a blog, use this tool to show all your knowledge to users. Create your blog within Quora and increase your authority in the area in which you work. Interact with other users who have the same interest and make yourself known.
There are not yet many blogs on Quora in Spanish, therefore it is not difficult to find a URL available with your keyword. Take advantage of this feature and stand out.
You are the natural person who represents your company
In Quora in Spanish, so far you cannot create business profiles, unlike Quora in English. However, when you register, the platform invites you to place a credential for your profile, in it you can place what you do, what you are good at or even your function in the company where you work.
By choosing this last option you can respond on behalf of your company in the area in which you work. You just have to be careful not to advertise explicitly, since if you do, you will most likely be penalized.
But regardless of the scenario in which you develop, you can also use the platform to find out what is being said about your competition, discover what are the most talked about topics among people interested in your area, carry out indirect market research and learn about trends. of your sector.
A lot of information circulates on the platform that you can use in favor of your business.
Quora is an alternative platform with an audience, for the most part, a little more intellectual than in most of the better-known platforms, so you can find a more segmented group of users in this regard.
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