The digital age revolutionized the relationship between marketing and literature.
The massive reach of the Internet and the possibilities of instant messaging created an environment in which we constantly communicate through texts. So, if you like marketing and have a vocation as a writer, you are in the right place!
This is where Content Marketing comes in. Therefore, today we are going to talk about the following types of texts:
- Descriptive text;
- Expositive text;
- Cientific text;
- Argumentative text;
- Narrative text;
- Literary text;
- Advertising text;
- Instructional text;
- historical text;
- legal text;
- digital text;
- journalistic text.
We will talk about the functions that each one fulfills and its characteristics, so that you become an expert on the subject and master the art of writing for the web. That is why, without further pretexts, we will talk about the texts in this context.
What types of texts exist?
“Des” means descending, that is, from top to bottom in the form of a list. When we describe we list features.
Within the types of texts, it is perhaps the most direct and its function is to describe a product or service in a clear and concrete way so that it quickly transmits its usefulness to the lead.
On ecommerce sites or platforms like Google Shopping, it is the texts that make the difference.
To expose is to place something in the sight of others, for example a product or in the literary case an idea, theory or thesis. When we expose we do not judge or analyze, we simply show something.
For example, when we quote an author or refer to his thought to exemplify something. Exposing what we think about something or exposing thoughts of references in the area, is a way to build authority.
This is very important and is also linked to authority. Scientific mode uses verifiable data and cites sources. It is a way to demonstrate how trustworthy and truthful your domain is. Surveys, statistics, reports, among other types of texts.
All scientific data in a text must be verifiable and obviously serious. Remember that one of the main reasons of the navigator to choose is trust.
An argument is an “instrument to make something clear” and it is a very useful type of text when what we need is to persuade.
When we argue our narrative has to be oriented to prove something. Here we talk about the reasons that lead a person to carry out an action and the benefits that he will obtain by carrying it out.
A good story taps into regions of our brains that are dominated by symbols. Therefore, if we handle these symbols well in a text, we will build a bridge with our audience.
Here the best example is that of storytelling, by creating a narrative with a beginning, middle and end in which a protagonist must overcome obstacles, you will be establishing points of identification with your audience who will feel that you are telling their own story.
Although everything is literature, we have to place this type as “strictly literary”, to create a space dedicated to artistic and creative texts. Is that literature – and art in general – are closely linked to entertainment.
Poems, short stories, chronicles and fables are examples of this kind of texts.
7. Advertising text
These are texts for advanced writers, this is where recipes and spells are applied so that the client recognizes their need. The advertising texts aim to persuade and convince about a certain product.
For that they use many artifices in the texts, such as triggers or subliminal messages – the latter is on the edge of the ethical, so use it with moderation.
They are the texts that, by means of instructions, teach us to do something. The famous step by step tutorial is the best example.
But don’t think it’s that easy, these texts have to be extremely educational and easy to understand for them to work, otherwise they can backfire.
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9. Historical text
These are the texts that refer to great facts or events in history and/or great figures. Biographies, national dates, cultural commemorations, among other events that modify in some way the day to day of people.
Perhaps the best example within the context of Marketing to understand the function of this type of text is Seasonal Marketing.
These texts are the ones used to describe processes in the area of Law, either in contracts or in articles of legal documents.
The language of legal texts is usually quite technical and complex, making it more objective to read.
You can imagine that this topic has great diversity as it brings together all the possibilities of the digital age, mails, newsletters, chats, instant messaging, ebooks, blog posts.
But deep down they all have two common denominators that are essential to understand them:
- fast production;
- easy distribution.
And to finish the texts that work with journalistic information, which have their own characteristic and that is the ability to generate intense and short-lived movement.
Well we have come to the end of another exciting article, writing is a great adventure, isn’t it? I hope this information has served you to expand your resources as a writer.
After all, what would inspiration be if it weren’t for the technique that puts it on paper?
And if you want to become a professional web writer download our “Guide to the Perfect Text” and learn all the secrets!